Georgia Agricultural Innovation Center to Bring Farmers from Fresh to Value-Added Markets
May 27, 2024 | 1 min to read
Georgia's agricultural heritage thrives on its ideal climate and extended growing season, yet many rural farmers face challenges in accessing business resources for diversification. To address this, the University of Georgia has launched the Value-Addition Institute for Business Expansion (VIBE), which aims to support rural food businesses by providing essential assistance and resources through the expertise of professors from the Department of Food Science and Technology.
Georgia has a rich agricultural history in fresh produce owing to factors including a favorable climate and long growing season. During times when fresh produce cannot be actively grown and harvested, growers would benefit from diversifying their income streams through value-added markets.
In rural areas where farms are primarily located, many entrepreneurs have limited access to appropriate business development resources and opportunities to break into value-added markets.
Introducing VIBE
The University of Georgia is launching the Value-Addition Institute for Business Expansion (VIBE), a new center for rural food business assistance and resources headed by professors from the Department of Food Science and Technology
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