Georgia has a rich agricultural history in fresh produce owing to factors including a favorable climate and long growing season. During times when fresh produce cannot be actively grown and harvested, growers would benefit from diversifying their income streams through value-added markets.
In rural areas where farms are primarily located, many entrepreneurs have limited access to appropriate business development resources and opportunities to break into value-added markets.
Introducing VIBE
The University of Georgia is launching the Value-Addition Institute for Business Expansion (VIBE), a new center for rural food business assistance and resources headed by professors from the Department of Food Science and Technology
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