Minneapolis, MN – Alison Eiler was recently hired as a marketing coordinator at Full Tilt Marketing. Eiler’s key responsibilities include managing and developing social media campaigns and strategies for clients as well as coordinating marketing communications and PR activities.
In her previous position at The Emmerich Group, a bank consulting company, Eiler coordinated and managed the social media, online marketing, advertising, and corporate communications activities for the company.
“In today’s digital age, the opportunity to engage with consumer’s in real-time is a critical tool for businesses. Alison’s positive communication style, along with her digital marketing and social media experience will be an asset to our organization and our clients,” stated Melinda Goodman, managing partner at Full Tilt Marketing.
When asked about her new role at Full Tilt, Eiler remarked, “It’s very exciting to be part of an industry that everyone can relate to and understand. Food, unlike my previous marketing experience in banking, provides for compelling stories, and the family nature of the fresh produce business has many stories to tell. Food is truly an experience for everyone, and I find it thrilling to be able to connect with consumers through this.”
Eiler graduated from UW-Madison with a bachelor’s in Art History and from Hennepin Technical College with an Associate’s in Graphic Design. She was born and raised in Minnesota and couldn’t imagine living anywhere else. In her free time, she enjoys working out and yoga, capturing landscapes through photography, traveling, seeking out perfectly crafted lattes, reading, and of course, cooking.
Full Tilt Marketing is a consulting firm with offices in the Southeast and Midwest. The firm specializes in produce and food marketing. Working with commodity boards and grower/shipper organizations, Full Tilt assists clients with new product development, brand management, retail promotions, online marketing, social media and marketing communications.
Source: Full Tilt Marketing
