INDIANAPOLIS, IN – Frontier Produce, a produce distribution company based out of Oklahoma, joined FreshEdge, a family of best-in-class fresh food distribution companies backed by Wind Point Partners. For 3 decades, Frontier Produce has been providing premium-quality fruits and vegetables, proteins, dairy and specialty items to a vast assortment of foodservice establishments throughout the state of Oklahoma and southwest Missouri including restaurants, hotels, school systems, caterers and more. With a strong passion for community that runs deep in their Oklahoma roots, Frontier aims to add value to their customers’ businesses by offering unmatched customer service and a selection of the freshest produce on the market. Frontier Produce operates out of three facilities, two in Tulsa, Oklahoma and one in Oklahoma City, Oklahoma. All together these facilities boast over 80,000 square feet of warehouse space.
FreshEdge now operates more than 1.3 million square feet of warehouse space across 35 facilities with a fleet of more than 1,100 trucks.
“Frontier Produce has established a solid reputation, and we are confident they will continue to build upon our company values centered around people, relationships, integrity and focus on the customer,” said Steve Grinstead, CEO of FreshEdge. “We are proud to welcome them to our FreshEdge family.”
“We gladly welcome Rob and Robin and their outstanding team to FreshEdge,” said Greg Corsaro, President and COO of FreshEdge. “With a commitment to customer service at its core, Frontier Produce will be a great addition to our growing family of customer-obsessed companies.”
“We are excited for this new opportunity,” said Rob DeWitt, President of Frontier Produce. “We remain committed to offering the same level of top-notch customer service and quality our customers have come to expect from Frontier Produce.”
Additional information about Frontier Produce is available at www.frontierproduceinc.com.
About FreshEdge
FreshEdge is headquartered in Indianapolis, IN, and was established in 2019 with the combination of Indianapolis Fruit and Piazza Produce in Indianapolis and Get Fresh Produce in Bartlett, IL. Since then, numerous other best-in-class distribution companies and their respective value-added operations have joined the FreshEdge family, growing it into a super-regional leader in the fresh food industry with a focus on fresh produce and specialty food items. FreshEdge’s footprint spans twenty-five states throughout the Midwest and southeastern United States. Frontier Produce represents FreshEdge’s seventh acquisition since Wind Point’s initial investment in 2022. Together, Wind Point and FreshEdge intend to continue growing FreshEdge by welcoming more fresh food distribution companies into the group—all focused on high quality produce and specialty food products, along with exceptional service—to create a unique group of complementary entities. Additional information about FreshEdge is available at www.freshedgefoods.com.
About Wind Point
Wind Point Partners is a Chicago-based private equity investment firm with approximately $7 billion in assets under management. Wind Point focuses on partnering with top-caliber management teams to acquire well-positioned middle market businesses where it can establish a clear path to value creation. The firm targets investments in the consumer products, industrial products, and business services sectors. Wind Point is currently investing out of Wind Point Partners X, a fund that was initiated in 2022. Additional information about Wind Point is available at www.wppartners.com.
