LOS ALAMITOS, CA – Frieda’s Specialty Produce wants to help you get ahead of your fall sales with a variety of hard-shelled winter squashes like the well-known Butternut and the foodie’s darling Delicata.
“Winter squashes are not just for show. Shoppers love them because they are delicious and full of nutrients,” said Karen Caplan, President and CEO of Frieda’s Inc. “These winter squashes are easy to prepare, healthy, and filling, as well as beautiful as home décor. They are winners—any way you slice them!”
Available now from Frieda’s are Butternut, Delicata, Kabocha, Acorn, Spaghetti, Gold Nugget, Sweet Dumpling, Carnival, Hubbard, and Turban Squashes.
An excellent source of vitamins A and C, winter squashes are easy for shoppers to prepare for a one-dish meal: simply halve or quarter the squash, scoop out the seeds, and roast, bake, or steam—on the stove top or in the microwave—with skin on.
A variety squash display is perfect for the fall, adding a rustic and bountiful feel to produce departments. Add signage to show shoppers that these squashes are “totally edible!” Halve and overwrap a few squashes to highlight the attractive contrast between skin color and vibrant golden flesh color.
Interested retailers, wholesalers, and foodservice distributors can contact Frieda’s to pre-book product for fall promotions, and to have access to Frieda’s extensive product information, high resolution images, and recipe database.
About Frieda’s Inc.
Frieda’s Inc. celebrates more than 50 years of innovation in fresh produce. Founded in 1962 by Frieda Caplan, Frieda's was the first wholesale produce company in the U.S. to be founded, owned, and operated by a woman, and is still a family- and women-owned business today. With the mission of changing the way America eats fruits and vegetables, Frieda’s has introduced more than 200 specialty items to U.S. produce departments, including Kiwifruit, Spaghetti Squash, Habanero Peppers, Black Garlic, Sunchokes®, Stokes Purple® Sweet Potato, and many more. Frieda’s programs for 2014 include Power of Purple, with a focus on the nutritional value of purple; Frieda’s Flavor Essentials, highlighting and promoting specialty ingredients for everyday cooking; and Eat One Fruit a Day That Scares You, which encourages everyone to #FearNoFruit. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com.
Source: Frieda’s Inc.
