Frieda’s Wins 2013 American Package Design Award

LOS ALAMITOS, Calif. — Frieda’s Specialty Produce is proud to announce that their Stokes Purple® Sweet Potato box and label has won a 2013 American Package Design Award from Graphic Design USA. With over 1,650 entries this year, Frieda’s unique packaging design stood out as a powerful and positive graphic.

The award-winning packaging will appear on Graphic Design USA’s website and in the March/April 2013 issue of Graphic Design USA magazine. The bold box and label design features unique splashes of deep orange and purple, highlighting thecolor and health benefits of the product.

“At Frieda’s we encourage creative expression, and we’re so pleased to win this award,” stated Karen Caplan, president and CEO, Frieda’s Inc. “We are proud of our in-house creative team, and they are in good company with the many prestigious design firms that are also winners of this award. It was especially exciting to be recognized during our inaugural season of selling Stokes Purple® Sweet Potatoes.”

As consumers savor the last few months of winter recipes, The Stokes Purple® Sweet Potato offers a great option for weight watchers and diabetics as it offers a low glycemic index. It is naturally loaded with healthy antioxidants and the bright purple flesh is different from other sweet potatoes and yams offering aricher taste and a favorably denser texture. The Stokes Purple® Sweet Potato maintains its deep purple color even after cooking and is not irradiated.

Frieda’s is the exclusive distributor and marketer of the Stokes Purple® Sweet Potato, grown in Livingston, California by A.V. Thomas Produce.

About Graphic Design USA and theAmerican Package Design Awards

Since 1963 Graphic Design USA has been the news magazine for graphic designers and other creative professionals. Their fastest growing competition, the American Package Design Awards rewards packaging, p-o-p and related projects that are visually attractive, but more importantly, features designs that advance the brand and forges an emotional connection with the purchaser at the moment of truth. www.gdusa.com/competitions.php#apda

About Frieda’s Inc.

Frieda’s Inc. celebrates more than 50 years of innovation in fresh produce. Founded in 1962 by Frieda Caplan, Frieda's was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman, and is still a family- and women-owned business today. With the mission of changing the way America eats fruits and vegetables, Frieda’s has introduced more than 200 specialty items to U.S. produce departments, including Kiwifruit, Spaghetti Squash, Habanero Peppers, Black Garlic and many more. Frieda’s has officially named 2013 as the Year of Purple. Learn more at www.friedas.com. Find Frieda’s on Facebook at www.facebook.com/FriedasSpecialtyProduce and at Twitter @FriedasProduce

Source: Frieda’s Inc.