Frieda’s ‘Very Cool For School’ Produce Offers Exciting, Healthy Snacks For The School Year
July 24, 2014 | 2 min to read
LOS ALAMITOS, CA – Healthy snacking is one of this year's lifestyle trends for the whole family. As summer winds down, parents will soon be looking for exciting fruits and vegetables to add to their children's lunch bags for the school year. Items like Asian Pears, Jicama, Veggie Sweets, and Baby Apples are very popular with kids.
Frieda’s also supports the USDA Fresh Fruit & Vegetable Program and has worked for many school years to assist wholesale partners in bringing more specialty items to schools. Frieda’s program currently introduces more than 400,000 students nationwide to Rambutan, Edamame, Starfruit, Dragon Fruit, and Blood Oranges, to name just a few.
"As it turns out, children are very adventurous when it comes to trying new foods," said Karen Caplan, President and CEO of Frieda's. "They love to explore new fruits and vegetables out of curiosity, and we are lucky to partner with schools that nurture their interest and introduce them to specialty produce.
"We are also honored to have many wholesale partners across the country who supply specialty produce to school programs and continue to support our mission to change the way America—in this case, young America—eats fruits and vegetables."
About Frieda’s Inc.
Frieda’s Inc. celebrates more than 50 years of innovation in fresh produce. Founded in 1962 by Frieda Caplan, Frieda's was the first wholesale produce company in the U.S. to be founded, owned, and operated by a woman, and is still a family- and women-owned business today. With the mission of changing the way America eats fruits and vegetables, Frieda’s has introduced more than 200 specialty items to U.S. produce departments, including Kiwifruit, Spaghetti Squash, Habanero Peppers, Black Garlic, Sunchokes®, Stokes Purple® Sweet Potato, and many more. Frieda’s new programs for 2014 include Power of Purple, with a focus on the nutritional value of purple; Frieda’s Flavor Essentials, highlighting and promoting specialty ingredients for everyday cooking; and Eat One Fruit a Day That Scares You, which encourages everyone to #FearNoFruit. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com.
Source: Frieda’s Inc.