Frieda’s Unveils Redesigned Club Frieda Consumer E-Newsletter
June 20, 2013 | 2 min to read
LOS ALAMITOS, CA – Frieda’s Inc., recently launched the redesign of its consumer-focused e-newsletter, Club Frieda.
“Club Frieda has been spotting trends in specialty produce and piquing consumers’ interests for 25 years, and we continue to do so with the new design,” said Karen Caplan, President and CEO of Frieda’s. “Club Frieda provides consumers with product information, what’s in season, and cooking tips and recipe ideas. We also include our digital coupon to entice consumers to try out the products they have just read about and shop in our retail clients’ stores.”
Club Frieda’s monthly content includes these easy-to-follow sections:
- Featured Story puts a spotlight on a popular produce-related topic, theme, or seasonal item like Angelcots®.
- Limited Edition showcases products that are available only in limited supply or for a very short season like Fresh Trinidad Scorpion Chile and Fresh Ghost Chile.
- What’s In Season highlights products that are now in peak season and available in stores.
- In the Test Kitchen shares new recipes and results from Frieda’s in-house team of culinary adventurists. For even more recipe ideas, the team selects their favorite blogger in Featured Blogger.
- Free Stuff features digital coupons and other promotions like Facebook giveaways, YouTube videos, and more.
To subscribe to Club Frieda, visit: http://www.friedas.com/club-frieda/
About Frieda’s Inc.
Frieda’s Inc. celebrates more than 50 years of innovation in fresh produce. Founded in 1962 by Frieda Caplan, Frieda's was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman, and is still a family- and women-owned business today. With the mission of changing the way America eats fruits and vegetables, Frieda’s has introduced more than 200 specialty items to U.S. produce departments, including Kiwifruit, Spaghetti Squash, Habanero Peppers, Black Garlic and many more. Frieda’s officially declared 2013 as The Year of Purple. Find Frieda’s on Facebook, @FriedasProduce and www.friedas.com.
Source: Frieda’s Inc.