Frieda's 'Power Of Purple' On Trend For 2014

LOS ALAMITOS, CA – Frieda’s Specialty Produce gets a boost for the “Power of Purple” movement when the global authority on color, Pantone, announces “Radiant Orchid” as the color of the year for 2014.

According to Pantone, a provider of professional color standards for the design industries, “an enchanting harmony of fuchsia, purple and pink undertones, Radiant Orchid inspires confidence and emanates great joy, love and health. It is a captivating purple, one that draws you in with its beguiling charm.” Each year, Pantone polls designers around the world and watches the trends in fashion, graphic design, industrial design, manufacturing, retail, and even entertainment to pick the “It” color for the year.

“Purple pigments in fruits and vegetables pack antioxidants and are visually exciting. No wonder it’s the color of health and joy!” said Karen Caplan, president and CEO of Frieda’s. “It is fascinating that Pantone picked Radiant Orchid for 2014. More than ever, shoppers will be looking to add more purple to their wardrobes and onto their plates! Frieda’s is here to help retailers answer that demand.”

Purple produce is eye-catching in the produce department. Frieda’s encourages produce merchandisers to take advantage of the Color of the Year announcement by creating an exciting and attractive display that will encourage shoppers to buy healthy purple produce.

Frieda’s suggests purple destination displays include the following items: Stokes Purple® Sweet Potato, Purple Kale, Purple Kohlrabi, Baby Purple Potato, Purple Cauliflower, Chinese Eggplants, Passion Fruit, and Mangosteen

About Frieda’s Inc.

Frieda’s Inc. celebrates more than 50 years of innovation in fresh produce. Founded in 1962 by Frieda Caplan, Frieda's was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman, and is still a family- and women-owned business today. With the mission of changing the way America eats fruits and vegetables, Frieda’s has introduced more than 200 specialty items to U.S. produce departments, including Kiwifruit, Spaghetti Squash, Habanero Peppers, Black Garlic, and many more. Frieda’s officially declared 2013 as The Year of Purple. Find Frieda’s on Facebook, @FriedasProduce, and www.friedas.com.

Source: Frieda’s Inc.