LOS ALAMITOS, CA – Frieda’s annual Promotional Planning Calendar has received an exciting redesign with a new poster format. Included is a chart of best sellers by specialty produce category showing the availability of each item month by month. The colorful piece provides in depth month-by-month ideas for promotions based on holidays, observances and related events.
“We know specialty produce can be a frustrating category to manage. We listened to what our best clients told us they would like to see in an annual promotional planner and we implemented their ideas”, said Karen Caplan, President and CEO of Frieda’s. “Frieda’s 2013 Promotional Calendar is a must-have tool that will help retailers create meaningful and exciting promotions that differentiate them from their competition and connect them with their shoppers.”
About Frieda’s Inc.
Frieda’s Inc. celebrates 50 years of innovation in fresh produce. Founded in 1962 by Frieda Caplan, Frieda's was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman, and is still a family- and women-owned business today. With the mission of changing the way America eats fruits and vegetables, Frieda’s has introduced more than 200 specialty items to U.S. produce departments, including Kiwifruit, Spaghetti Squash, Habanero Peppers, Black Garlic and many more. Learn more at www.friedas.com
Source: Frieda’s Inc.
