LOS ALAMITOS, CA – Summer is almost over, and parents will soon be shopping for healthy yet exciting lunch and snack options for their kids to take to school. Frieda’s, Inc., is the go-to source for kid’s favorite fruits and vegetables. Some of the popular back-to-school items are Asian Pears, Baby Red Bananas, Medjool Dates, Mandarinquats, Baby Apples, and Jicama.
“Parents are constantly looking for something different to keep their kids interested in healthy eating—speaking from experience as a mother, of course,” said Karen Caplan, Frieda’s President and CEO. “Specialty fruits and vegetables make lunch and snack time an everyday adventure instead of something they’d want to trade for an unhealthy option.”
Frieda’s also offers a full list of items recommended for the USDA Fresh Fruit & Vegetable Program and can assist wholesale partners in bringing more specialty items to the schools. Frieda’s program currently introduces 400,000 students nationwide to Rambutan, Starfruit, Baby Kiwi, Mangosteen, Mini Sweet Pepper, and Watermelon Radish.
“Partnering with Frieda’s has given us the tools necessary to help bring specialty produce into the classroom,” said Amy Catalani Holcomb of Lipman Produce, one of Frieda’s wholesale partners. “My favorite part is seeing the kids’ faces light up when touching and tasting produce procured from the other side of the world. It is truly an out-of-this-world experience!”
“Kids are more willing to try interesting fruits and vegetables than we expect. I had a line of youngsters asking to taste Rambutan at a recent community event!” added Caplan. “Frieda’s goal is to ‘Change the Way America Eats Fruits and Vegetables,’ and we can start with our children.”
About Frieda’s Inc.
Frieda’s Inc. celebrates more than 50 years of innovation in fresh produce. Founded in 1962 by Frieda Caplan, Frieda's was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman, and is still a family- and women-owned business today. With the mission of changing the way America eats fruits and vegetables, Frieda’s has introduced more than 200 specialty items to U.S. produce departments, including Kiwifruit, Spaghetti Squash, Habanero Peppers, Black Garlic and many more. Frieda’s officially declared 2013 as The Year of Purple. Find Frieda’s on Facebook, @FriedasProduce and www.friedas.com.
Source: Frieda’s Inc.
