LOS ALAMITOS, CA – Frieda’s offers a variety of specialty fruits and vegetables to support the healthy eating trends for 2014, from superfoods like Pomegranate and Jicama to Paleo diet favorites such as Stokes Purple® Sweet Potato and Colored Cauliflower.
“Food trends for 2014 point toward juicing and better snacking, while this year’s trends of clean eating, going meatless, and ‘eating the rainbow’ are still going strong,” said Karen Caplan, president and CEO of Frieda’s. “Shoppers are looking to make a lifestyle change, not just a New Year’s resolution. The variety of specialty produce available in your store will help them with making that change and keep them coming back for more.”
Here are some of Frieda’s featured items that shoppers will be looking for to support their healthy lifestyle goals:
- Go Meatless: Sunchokes®, Tofu, Yakisoba and Udon Noodles, and Frieda’s Soyrizo™ and SoyTaco™.
- Eat the Rainbow: Pomegranate and Pomegranate Arils, Cara Cara Orange, Mangosteen, Baby Bok Choy, and Purple Baby Brussels Sprouts.
- Juicing: Moro Blood Orange, Heirloom Tomato, Passion Fruit, Baby Beets, and Young Coconut.
- Snack Better: Mini Sweet Pepper, Asian Pear, Baby Apples, Frieda’s Soy Nuts, Salsa, and Guacamole.
- Drink More Water: Make water more flavorful by infusing it with fruits like Organic Finger Lime, Variegated Pink Lemon, Buddha’s Hand Citron, and Zululand Queen Baby Pineapple.
Retailers who would like to learn more about these items can call a Frieda’s account manager at 714-733-7676.
About Frieda’s Inc.
Frieda’s Inc. celebrates more than 50 years of innovation in fresh produce. Founded in 1962 by Frieda Caplan, Frieda's was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman, and is still a family- and women-owned business today. With the mission of changing the way America eats fruits and vegetables, Frieda’s has introduced more than 200 specialty items to U.S. produce departments, including Kiwifruit, Spaghetti Squash, Habanero Peppers, Black Garlic and many more. Frieda’s officially declared 2013 as The Year of Purple. Find Frieda’s on Facebook, @FriedasProduce and www.friedas.com.
Source: Frieda’s Inc.
