Fresh Produce Brands Partner For Summer Snacking Sweepstakes
June 10, 2016 | 2 min to read
Irving, TX – Fresh produce brands California Giant Berry Farms, Crunch Pak, Duda Farm Fresh Foods, Natural Delights Medjool Dates, and SUNSET® joined forces for their Summer Snacking Sweepstakes, which encourages consumers to enter for the chance to win a $5,000 vacation and download a free summer recipe ebook.
As part of an ongoing marketing strategy, each brand will use data collected from this promotion to nurture consumer audiences based on dietary preference, retail shopping habits, and demographic in order to deliver content that is relevant to each unique person throughout the remainder of the year. This approach has proven to be successful as part of a permission-based marketing strategy for these brands in past promotions and will continue to offer opportunities for people to engage with fresh produce companies on a more personal level.
“We loved collaborating with all of these amazing fresh produce brands, including creating a special recipe with Natural Delights to bring celery and Medjool dates together for a healthy, sweet and salty summer snack,” said Nichole Towell of Duda Farm Fresh Foods. “Co-partnerships have been instrumental in the way we stay relevant and engage with consumers – they want to know how to use a variety of fresh fruits and vegetables together, and we’ve definitely given them that inspiration.”
“We partnered with other complementary fresh produce brands as part of our enriched marketing efforts to fully engage and stay relevant with consumers throughout the year,” said Tony Freytag of Crunch Pak. “It’s been wonderful to pair fresh fruit like California Giant Berries with our Crunch Pak apples to create fresh, new ways to enjoy fruit during the season.”
To enter the sweepstakes and download the free Summer Snacking recipe ebook, consumers can visit each of the brand partners’ websites. Each website and corresponding social media platforms will support promotion of the partnership through July 5, 2016.
Based on consumer feedback, provided by each opt-in form from the sweepstakes, California Giant Berry Farms, Crunch Pak, Duda Farm Fresh Foods, Natural Delights, and SUNSET® will develop recipes and additional content that speaks to the audiences that consume their products.
“We’re always looking to improve the content we deliver to our fans, and these types of partnerships give us a lot of insight from a wide variety of consumers,” added Daniela Ferro of Mastronardi Produce/ SUNSET®.
Consumers can expect tasty snacking recipes including Berry Bruschetta, Apple and Roasted Beet Salad with Goat Cheese, Celery Sriracha Salsa, Avocado Caprese Salad with Medjool Date Glaze, and Sweet Pepper Mini Bites. To get these and other Summer Snacking recipes, enter the sweepstakes and download the ebook on each brand partner’s website.
Source: California Giant Berry Farms, Crunch Pak, Duda Farm Fresh Foods, Natural Delights Medjool Dates, & SUNSET®