Fresh & Naked Partners With The Chia Co.

This month fresh & naked has partnered with The Chia Co. to include trial Chia Shots in 125g Baby Spinach and 60g Baby Kale Bags.

The Chia Co. is the largest producer of premium quality chia seed, grown in the Kimberly region of Western Australia. The Chia Co Chia is sustainably grown, guaranteed 100% chemical free, certified non-GMO and can be traced back directly to the paddock on which it was grown

Chia seeds are one the most on trend superfoods featuring highly on the must eat list of many leading food nutritionists and bloggers. The link up is a great opportunity for two fun healthy eating brands with similar value sets to work together to improve diet and lifestyle.

Commenting on the partnership – Anthony Gardiner fresh & naked Brand Principal

“We found through various social media conversations with customers, that a lot of people were using the kale and spinach products in making their own smoothies; one of the interesting things that people were adding was chia seeds. When we looked at our shopper profile data it was well matched to that of The Chia Co. so a linkup between the two brands felt like a really nice customer fit. Since re-launching the fresh & naked brand in May 2015 we have been striving to find new and meaningful way to connect with customers”

This campaign also has a strong advertising and social media plan, strengthening the unwashed lasts longer message with an extra nutrient boost in each packet of fresh & naked.

The Chia Co. products have been available in the UK since launching in 2013, but the business has been pioneering the development of Chia in its home market of Australia and the US for the past decade

Commenting on the partnership –  Teresa Aprile CMO The Chia Co.

“There are many similarities between our two brands: we farm sustainably, value our connection from our farms to our consumers and are passionate about the positive impact that our natural products can have on consumers’ health. This was a fun way to connect with health conscious consumers who may not make their way to the wholefood and free from aisles at Tesco and introduce them to this amazing seed and the delicious ways to combine it with kale and spinach. “

This is the first time fresh & naked have collaborated with another manufacturer through an in pack give away.

For more information please visit www.freshandnaked.com/chia

Source: The Chia Co.