Fresh Express Refreshes Chopped Kits 

Orlando, Florida – Fresh Express® announced today the relaunch of its Chopped Kit™ offerings in bold, clean packaging which highlight new perfectly sized leafy greens, as well as an increased quantity of flavorful and reformulated dressings and toppings with better ingredients for a new and exciting overall eating experience for consumers. The brand made these changes after talking to customers and finding out what changes were most important to them in terms of taste and experience. Among the top updates requested were smaller cuts of greens, more dressing and increased flavor. After many months of product development and rigorous testing to ensure the new products live up to the company’s gold standard, the products are finally available.

The new and great tasting varieties include:

• Asian: They say the dressing makes the salad, so the amount of the new Asian Sesame Vinaigrette dressing with sesame oil, ginger and soy sauce, along with wonton strips and sliced almonds, was increased to make sure no piece of romaine lettuce or cabbage was left untouched.
• Sweet Kale: With more kale, this Chopped Kit allows you to get your healthy delicious fix with a combination of roasted pumpkin seeds, sweetened dried cranberries, and a delightful, new poppyseed dressing made with Greek yogurt.
• Sunflower Crisp: Enjoy perfectly sized smaller romaine lettuce cuts and larger pieces of cabbage with an increase of Italian blend cheeses and more of the new onion citrus vinaigrette dressing with stronger hints of lemon and orange.
• BBQ Ranch: New nitrite-free bacon, dried sweet corn and an increased amount of the new, delicious, smokey BBQ ranch dressing mixed with cabbage and kale will send taste buds on an unforgettable adventure.
• Bacon & Bleu: The classic combination of bacon and blue cheese is enhanced with new nitrite-free bacon pieces and an increased amount of blue cheese in buttermilk dressing to better cover the perfectly sized pieces of romaine lettuce and cabbage.
• Southwest: An increased cut size of cabbage paired with smaller cuts of romaine lettuce, ensure that every bite is dressed with a zesty jalapeno ranch Greek yogurt dressing for maximum enjoyment.
• Chipotle Cheddar: Trans-fat free tortilla chips, an upgraded spicy chipotle ranch dressing with more chipotle peppers and spices and perfectly sized romaine lettuce and cabbage, will turn this lunchtime classic into a weeknight must-have.

“Developing products that our customers love is our goal and we’re thrilled we were able to reinvent our Fresh Express® Chopped Kits™ to provide consumers what they are looking for in fresh, convenient and tasty salads.,” stated Michael Golderman, Marketing Brand Leader for Fresh Express®. “We have updated ingredients, increased the quantity of flavorful dressings, refreshed the packaging and tested each variety to ensure freshness and quality, allowing consumers to feel confident that each bite of Fresh Express® Chopped Kits™ will be an enjoyable experience.”

The Fresh Express® Chopped Kits™ are available nationwide with a suggested retail price of $3.69. For more information visit, www.freshexpress.com.

About Fresh Express®:

Fresh Express® is the brand leader in Value Added Salads and is dedicated to providing consumers with healthy, convenient ready-to-eat salads, leafy greens, vegetables and fruits. With the invention of its special Keep Crisp® bag in the 1980s, Fresh Express pioneered the retail packaged salad category and was the first to make them available to grocery stores nationwide. Today, Fresh Express fresh salads come in more than 150 different varieties offering exciting new flavors and convenient new ways to meet the daily dietary requirements for both conventional and organic fresh produce. More than 20 million consumers each week enjoy healthy, convenient ready-to-eat Fresh Express salads, spinach, vegetables and juicing greens. For more information, visit www.FreshExpress.com.

Source: Fresh Express®