Charlotte, N.C. – Fresh Express, the nation’s No. 1 branded salads, is launching a new Shredded Broccoli and Cauliflower mix, offering a convenient, ready-to-eat, vegetable-packed salad.
When consumers prepare a salad, often they are adding more than just salad dressing to their lettuce. They’re adding their own selection of toppings like vegetables, cheeses and protein. Fresh vegetables are added for health and taste benefits but it takes extra time to wash and prepare them. They also need to be purchased separately, leaving the possibility that leftovers could go to waste.
“We know consumers are trying to eat healthier but often the amount of work and length of additional preparation time gets in the way of making healthy choices,” said Bob Stallman, Chiquita’s Vice President of Marketing for Salads and Healthy Snacking. “Our new Shredded Broccoli and Cauliflower salad saves consumers time by having vegetables already washed and prepped as part of their salad so all they need to do is add dressing. It also eliminates the need for consumers to buy vegetables separately from their salads, which may save them money.”
Broccoli and cauliflower are both seeing double digit growth in the packaged vegetables category with restaurants and consumers looking for new and exciting ways to incorporate them into recipes and dishes. In terms of health benefits, they are known for being high in antioxidant Vitamin C, a good source of fiber and low in calories. Fresh Express has taken these nutritious vegetables, shredded them with carrots and red cabbage and added them as part of a tasty spinach and red butter lettuce salad base, creating a delicious salad. Fresh Express’ Shredded Broccoli and Cauliflower salad will be available in grocery and mass stores nationwide starting at the end of August 2014.
For more information about the Shredded Broccoli and Cauliflower salad, please visit FreshExpress.com.
About Fresh Express:
Fresh Express, a wholly-owned subsidiary of Chiquita Brands International, Inc. (NYSE: CQB), is a leader in fresh foods and is dedicated to providing consumers with healthy, convenient ready-to-eat salads, leafy greens, vegetables and fruits. With the invention of its special Keep Crisp® Bag in the 1980s, Fresh Express pioneered the retail packaged salad category and was the first to make them available to grocery stores nationwide. Today, Fresh Express fresh salads come in more than 60 different varieties offering exciting new flavors and convenient new ways to meet the daily dietary requirements for fresh produce. More than 20 million consumers each week enjoy healthy, convenient ready-to-eat Fresh Express salads, spinach, vegetables and greens. For more information, visit www.FreshExpress.com.
Source: Fresh Express
