Rubyglow® pineapples will be introduced in Europe due to market demand, following January 2024 launch in China and May 2024 launch in North America
CORAL GABLES, Fla. — Fresh Del Monte Produce Inc. (NYSE: FDP), one of the world’s leading vertically integrated producers, marketers, and distributors of high-quality fresh and fresh-cut fruits and vegetables, announces it will offer its latest pineapple innovation, the Rubyglow® pineapple, in Europe in early 2025. This red-shelled pineapple has a red outer skin, bright yellow flesh, and a new, sweet flavor similar to Del Monte Gold® Extra Sweet pineapples. The Rubyglow® pineapple’s initial launch in China in January last year prompted a global waitlist and a subsequent launch in North America in May 2024. The waitlist is now open in various European countries — those already on the list will be contacted once product becomes available. The company anticipates the soonest delivery to be early 2025.
“We are proud to introduce our latest pineapple innovation, the Rubyglow® pineapple to the European region. This Del Monte exclusive pineapple further cements our global leadership position in the pineapple market,” said Mohammad Abu-Ghazaleh, Chairman and CEO of Fresh Del Monte. “Our scientists continue to elevate the bar by creating new pineapple varieties, with varied tastes and colors, that cater to more and more consumers worldwide.”
Grown in Costa Rica, the Rubyglow® pineapple has been in development for more than 15 years and has a registered plant patent in the United States. It is a cross between a traditional pineapple and a Morada pineapple — which is typically inedible — making the Rubyglow® pineapple a hybrid fruit produced through traditional crossbreeding techniques. It takes two years to grow each Rubyglow® pineapple, which are then naturally ripened on the plant and sold crownless in elegantly designed packaging. This intricate and time-consuming cultivation cycle — coupled with limited seed supply — are the reasons behind the scarcity of Rubyglow® pineapples globally.
Fresh Del Monte has been leading pineapple innovation globally since the 1990s with the debut of the Del Monte Gold® Extra Sweet pineapple, the first of its kind. The pineapple has a golden color and, at that time, was much sweeter than any other pineapple on the market. Since then, the company’s robust pineapple program has released the Pinkglow® pineapple (not available in Europe), the Honeyglow® pineapple, the Del Monte Zero® pineapple, and now the Rubyglow® pineapple.
ABOUT FRESH DEL MONTE
Fresh Del Monte Produce Inc. is one of the world’s leading vertically integrated producers, marketers, and distributors of high-quality fresh and fresh-cut fruit and vegetables, as well as a leading producer and distributor of prepared food in Europe, Africa, and the Middle East. Fresh Del Monte Produce Inc. markets its products worldwide under the DEL MONTE® brand (under license from Del Monte Foods Corporation II Inc.), a symbol of product innovation, quality, freshness, and reliability for over 135 years. The company also markets its products under the MANN™ brand and other related trademarks. Fresh Del Monte Produce Inc. is not affiliated with certain other Del Monte companies around the world, including Del Monte Foods, Inc., the U.S. subsidiary of Del Monte Pacific Limited, Del Monte Canada, or Del Monte Asia Pte. Ltd. Fresh Del Monte Produce Inc. is the first global marketer of fruits and vegetables to commit to the “Science Based Targets” initiative. In 2022, 2023, and 2024 Fresh Del Monte Produce was ranked as one of “America’s Most Trusted Companies” by Newsweek based on an independent survey rating companies on three different touchpoints, including customer trust, investor trust, and employee trust. Additionally, Newsweek recognized Fresh Del Monte Produce as one of the “World’s Most Trustworthy Companies” in 2024, spotlighting the brand’s success in building investor, consumer, and employee trust on a global scale. Fresh Del Monte Produce was also named a Humankind 100 Company by Humankind Investments in 2024, 2023 and 2022, which recognizes companies that substantially impact areas such as access to food and clean water, healthcare, and digital services. Fresh Del Monte Produce Inc. is traded on the NYSE under the symbol FDP.
