Fresh Attitude Baby Lettuces' Commitment To Freshness: Farm To Grocery Store In Less Than 48 Hours

Sherrington — Since 1998, vegetable producer Veg Pro International Inc. has set itself the ambitious goal of providing the Eastern United States and Canada with fresh-cut produce with less mileage than what had been available from the usual distant sources. Working with multiple farms near Sherrington, Quebec, Veg Pro International expanded its Canadian farming operations to become the leading producer of baby lettuces, sold under the Fresh Attitude™ brand. It also added a southern growing area in Belle Glade, Florida to supply both its Belle-Glade and Quebec-based processing plants during the winter season.

Over the years, Veg Pro International’s fresh approach to the supply chain management allowed the fully integrated company to significantly reduce its carbon footprint and to guarantee the fastest produce delivery, from field to table, on the East Coast. Offering 12-month supply, Veg Pro International processes at the source with packing plants located next to the farms. Baby lettuces are packed within a few hours after harvest, ensuring delivery of fresh and safe product to the consumer’s plate and resulting in significant energy and transportation cost savings.

Carefully pre-washed with equipment at the cutting edge of technology, the salad mixes are quickly packed in sealed clamshell containers, ready to be shipped and placed on the refrigerated shelves of grocery stores in 48 to 60 hours. Strategically located, Veg Pro International facilities and fields are a short distance away from grocery distribution centers, reducing the use of fossil fuels and maximizing freshness. More information available at vegpro.com.

About Veg Pro International

Founded in Quebec in 1952, this family business is Canada’s leading fresh vegetable grower. Each year, the company employs over 500 people in both Quebec and Florida and cultivates more than 7000 acres of crops. Varieties of baby greens, baby kale and spinach specifically selected and adapted for the Eastern climate, are sold in 100% recyclable plastic containers in the produce section. Veg Pro value-added products, as well as romaine and iceberg lettuces, are distributed in major food outlets throughout Quebec, Ontario and the Atlantic regions, as well an on the United States’ East Coast. www.sutherlandproduce.com

Source: Veg Pro International