LA MIRADA, CA – The Board of the Fresh Produce & Floral Council (FPFC) has approved charitable contributions for 2014 totaling $24,200.
The largest contribution was made to United’s Let’s Move Salad Bars to Schools initiative. The Council’s $11,300 donation will provide for four salad bars to be installed in California schools. Contributions the FPFC made in 2012 and 2013 provided for 16 salad bars.
$2,500 was also contributed to Common Threads, a program designed to teach disadvantaged children how to cook wholesome, healthy meals in professionally-led after school programs, with a focus on world cuisine. Well established in Chicago, with programs in Washington, DC and Miami, the FPFC’s contribution will support Common Threads’ fledgling Los Angeles program.
“The Boards is very interested in any program that encourages increased consumption among children,” says FPFC President Carissa Mace. “Not only do these programs benefit our communities by improving the health of children, they also develop kids into our future consumers.”
The FPFC will also provide a $2,500 grant for the Fresno Arts Council’s Arts Alive in Agriculture program. During 2014, Arts Alive in Agriculture will celebrate the Central Valley’s rich agricultural tradition through art displayed at Fresno City Hall.
“Arts Alive in Agriculture caught the Board’s attention because the FPFC is interested in helping to bridge the gap that has formed between people and their food,” Mace says. “Using art to appreciate the source of our food and the people who produce it will contribute to that effort.”
The FPFC has also renewed its support of both the Produce Marketing Association Foundation for Industry Talent and the Produce for Better Health Foundation.
“All of the programs that the Board elected to support meet the demands of our Direct Monetary Contributions Policy,” Mace says.
The policy allows the FPFC to only fund projects and programs that directly support the FPFC mission statement of promoting and advancing the industry.
Fresh Produce & Floral Council
16700 Valley View Avenue, Suite 130
La Mirada, CA 90638
Ph. 714-739-0177
Fax 714-739-0226
Email info@fpfc.org | www.fpfc.org
Source: Fresh Produce & Floral Council
