SALINAS – In the three months since Foxy introduced its new organic BroccoLeaf to retailers, the vegetable has already earned the respect and accolades of food, nutrition and health media. The positive response shows no signs of slowing.
BroccoLeaf has been editorially featured in high-profile national consumer publications like Prevention Magazine, InStyle Magazine, Fine Cooking Magazine, Good Housekeeping Magazine, Dr. Oz The Good Life Magazine, Shape.com, Slate.com, Washington Post, Huffington Post, Yahoo.com, and many top food blogs. It has also been showcased on television news shows in major media markets including The Rachael Ray Show (National), KABC-TV (Los Angeles), FOX32 (Chicago), and Fox5 (Washington DC). And celebrity chefs Spike Mendelsohn, Nora Pouillon and Akasha Richmond are incorporating it into menus.
In addition, Foxy Organics was recently awarded the Joe Nucci Award for product innovation at the 2014 New York Produce Show.
What just some of the press is saying about this new vegetable…
“You need variety, so you can get a variety of nutrients and so you don’t get bored. I always tell my friends that I can’t invent new foods but I can help you prepare them in different ways so that you’re motivated to eat them, but apparently the farmers can invent some new foods. We have something called BroccoLeaf, BroccoLeaf is literally the leaves of the Broccoli, which is loaded with Vitamins A, C and even Calcium.” –The Rachael Ray Show
“I give BroccoLeaf two thumbs up! It can certainly hold its own among the already super selection of leafy greens out there. If you spot it at the local supermarket, give it a try! It just might become a new favorite at your table.” –The Quantum Vegan
“Get your blenders, salad bowls, and skillets ready – there’s a new leafy green in town, and it’s seriously tasty.” –Prevention
“BroccoLeaf is surprisingly mild [in taste], but with that perfect balance of bitter bite. It’s a great ‘starter’ green for those who find kale and other green leafy vegetables too intense. For anyone who loves using greens in juices and smoothies, you’re going to love adding BroccoLeaf to your repertoire.” –Organic Authority
“We think the next It veggie is the BroccoLeaf from Foxy Organics.” –Good Housekeeping
“It’s less like broccoli and more like kale 2.0, but broccoli leaves are more tender than kale and are fortunately lacking the bitter bite you often get from kale.”
–Shape
“To say that we are pleased with the progress we’ve made in such a short time is an understatement. Our fans and distribution grows daily, and we believe that we have discovered the next big trend in produce,” says Matt Seeley Vice President of Marketing.
Foxy produce’s organic BroccoLeaf is currently available in major retailers nationwide. To learn more about BroccoLeaf or to obtain information about where it is sold, please visit http://www.foxy.com or http://www.thebroccoleaf.com.
ABOUT THE NUNES COMPANY & FOXY PRODUCE
The Nunes Company, Inc. is a family-owned international marketing organization that markets its products under the Foxy brand names. Founded nearly forty years ago, Foxy Produce is a four-generation family-owned farming business. Though Foxy has expanded to sell full-lines of traditional and organic vegetables at major retailers nationwide, their commitment to their old-fashioned farming roots remains unchanged. Foxy packages straight from the fields to ensure that consumers receive the freshest produce possible and sells whole vegetables and fruit, to minimize processing. For more information about the company please visit Foxy at http://www.foxy.com or their social pages at:
FACEBOOK /Foxyproduce
TWITTER @foxyproduce
INSTAGRAM @foxyproduce
PINTEREST /Foxy-produce
YOUTUBE /FoxyFreshProduce
BROCCOLEAF:
FACEBOOK /Broccoleaf
TWITTER @Brocco_leaf
INSTAGRAM @broccoleaf
PINTEREST /broccoli
YOUTUBE /TheBroccoLeaf
Source: The Nunes Company, Inc.
