SALINAS, CA – The Nunes Company, Inc. the marketers of Foxy brand produce, has partnered with Skinny Mom, a multi-platform lifestyle brand and blogging network made up of over 100 mom bloggers, for two marketing campaigns during May.
As part of the month-long promotion, Foxy produce is the premier sponsor for the SkinnyMom May Meal Plan which is distributed to over 37,000 dedicated emails subscribers. In addition, Foxy is also a partner for the SkinnyMom 14-Day Slim Down Challenge and will be the featured sponsor in one of the daily emails to participants.
“Our partnership with Skinny Mom is another way to expand our presence across multiple social and online channels and become a driver of relevant dialogue about the Foxy brand online,” said Alethea Prewett, Digital Marketing Coordinator. “The line-up of premium fresh organic and conventional Foxy products will appeal and resonate with Skinny Mom readers and their healthy lifestyle goals. Our month-long promotion is an outstanding opportunity to reach consumers in their email inbox and drive them back to Foxy online properties.”
All content will be featured throughout the month on Skinny Mom’s robust social media properties including Facebook, Pinterest, Instagram and Twitter. Foxy fresh produce items will also enjoy a strong presence on the Skinny Mom blogging website which receives over 1 million unique views a month.
“The dynamism across multiple social platforms that Skinny Mom creates is exciting and allows us to cultivate dialogue with our customers, especially those health conscious mothers, which they are increasingly demanding from their favorite brands, and in particular their food brands,” said Prewett.
About The Nunes Company, Inc.
The Nunes Company is a family owned and operated grower/shipper of premium fresh conventional and organically grown products, with over 18,000 acres in California, Arizona and Nevada. Visit the Nunes Company at www.Foxy.com, Facebook or on Twitter.
Source: The Nunes Company, Inc.
