NORFOLK, Va. — FNV – a cutting-edge brand focused on increasing consumption and sales of fruits and vegetables among teens and moms – brought together celebrities, companies, athletes and social media superstars at the Ted Constant Convocation Center on the Old Dominion University Campus for FNV Live, a one-of-a-kind celebration of fruits and veggies.
The event featured live musical performances by Estelle, Jordin Sparks and Ashanti; stunts and challenges led by some of the nation's top social media creators including Paul Rabil and the Cowie Sisters; local celebrities including radio personalities Shaggy and Dominique, and up-and-coming musician Jackson Breit; and remarks from Jessica Alba, Gabrielle Union and First Lady Michelle Obama—who officially joined Team FNV—all in an effort to get local teens excited about fruits and vegetables.
"I love it that FNV is about making fruits and vegetables fun," said singer and actress Jordin Sparks. "Anything I can do to make people aware of their daily food choices in a fun way, I'm all for. Especially now that I have a niece, it's opened my eyes even more to the importance of eating fruits and veggies."
Two new FNV partners also were announced today: Anthem Blue Cross and Blue Shield—the largest health insurer in Virginia—and Spartan Race—the world's leading obstacle race company. They join Team FNV's founding members, which include Avocados From Mexico, Bolthouse Farms, the Honest Company, Produce Marketing Association, Produce for Better Health, the Robert Wood Johnson Foundation, sweetgreen, Victors & Spoils and WWE.
Event sponsors included Anthem Blue Cross and Blue Shield, Avocados From Mexico, Sunsweet Growers, Aquafina and Garmin.
"FNV is all about getting people excited about fruits and vegetables in a whole new way," said PHA CEO Lawrence A. Soler. "Thanks to the members of Team FNV, demand for fruits and vegetables is on the rise and this is only the beginning."
Led by the Partnership for a Healthier America and a collaboration of companies, celebrities, athletes and foundations, FNV uses disruptive marketing, bold creative and a no-holds barred attitude to give fruits and veggies the attention they rightfully deserve. Since launching in Norfolk, VA this past June, FNV has inundated a select number of local markets, spreading the word through television commercials, radio ads, billboards, bus-wraps, in-store advertising, community activations and more.
About FNV
FNV, a brand focused on increasing fruit and vegetable consumption and sales, is led by the Partnership for a Healthier America (PHA) and a collaboration of companies, celebrities, athletes and foundations. For years, fruits and veggies stood by passively as the marketing machine cranked full throttle, selling you everything from shoes to barbecues to shiny new sports cars. But now, we've officially joined the party. Taking over billboards and airwaves. Enlisting athletes and celebs. Shamelessly pushing peaches and sweet potatoes onto the public. FNV is here. Visit www.FNV.com for more information.
About PHA
The Partnership for a Healthier America (PHA) is devoted to working with the private sector to ensure the health of our nation's youth by solving the childhood obesity crisis. In 2010, PHA was created in conjunction with – but independent from – First Lady Michelle Obama's Let's Move! effort. PHA is a nonpartisan nonprofit organization that is led by some of the nation's most respected health and childhood obesity experts. PHA brings together public, private and nonprofit leaders to broker meaningful commitments and develop strategies to end childhood obesity. Most important, PHA ensures that commitments made are commitments kept by working with unbiased, third parties to monitor and publicly report on the progress our partners are making. For more information about PHA, please visit www.aHealthierAmerica.org and follow PHA on Twitter @PHAnews.
Source: Partnership for a Healthier America
