Florida Strawberry Season Begins: Fresh, Flavorful Berries Hit Stores as FSGA Launches Exciting New Marketing Campaign

PLANT CITY, FL — The Florida Strawberry Growers Association (FSGA) is proud to announce that Florida’s beloved strawberry season is officially underway. Fields across the state are filled with vibrant, juicy strawberries and are being picked at their peak and just in time for brightening holiday tables.

As shoppers gear up for festive gatherings, Florida strawberries offer unique varieties bursting with flavor that are delivered fresh from the farm and showcase the perfect color for holiday recipes. From dazzling desserts to simple, wholesome snacks, these berries are a seasonal favorite families look forward to year after year. To inspire home cooks everywhere, FSGA has curated a collection of easy, delicious holiday recipes now available at FloridaStrawberries.org.

This season, consumers will also see a powerful new wave of advertising from FSGA, designed to highlight the unmistakable taste and quality of Florida-grown berries. The campaign strategized and executed by Blackmon Media Group will reach targeted shoppers across digital platforms including streaming video, streaming audio, and social media – including exciting promotions – allowing for multiple touchpoints to reach shoppers everywhere. All of which will be sending shoppers to their retailers that proudly carry these unmistakable Fresh From Florida strawberries.

“Our goal this year is simple: make it effortless for shoppers to choose Florida strawberries and enjoy the freshness they expect from our growers,” said Sue Harrel, Director of Marketing for FSGA. “We’re excited to bring even more visibility to our berries through a creative and robust marketing campaign that promotes our fruit to the shoppers of our retail partners.”

Shoppers are encouraged to look for the iconic Fresh From Florida logo on packages to ensure they’re bringing home the freshest berries grown right here in the Sunshine State. For recipes, retailer information, and more, visit FloridaStrawberries.org.

Sue Harrell, spokesperson for the FSGA, expressed excitement about the expanded marketing strategies: “With the acquisition of additional farmland to boost our strawberry production, we’re poised to bring our marketing efforts to the next level, reaching more consumers and supporting our growers.”

Mary Blackmon, Founder of Blackmon Media Group, echoed the sentiment: “We’re honored to partner with the FSGA on this project. Creating this memorable jingle and a marketing strategy with these advanced digital technologies, including AI, we’re set to hyper-target the FSGA’s most valuable prospects across a variety of digital landscapes.”

The season will also feature professionally produced videos created by the Blackmon Media Group that showcase the skill and knowledge of Florida’s strawberry growers. These narratives highlight FSGA’s distinctive varieties and innovative growing techniques that establish Florida’s reputation as the premier strawberry state.

For more information on the Florida Strawberry Growers Association, visit https://floridastrawberry.org/ and contact Sue Harrell at sue@flastrawberry.com

For more information on Blackmon Media Group (www.blackmonmediagroup.com) or Founder Mary Blackmon, contact hello@blackmonmediagroup.com