YAKIMA, Wash. – FirstFruits Marketing of Washington has announced it has named a new leader as company veteran Chuck Zeutenhorst takes over as General Manager. Zeutenhorst moves into his new role leaving his former post as Export Sales Manager and Domestic Sales Specialist for FirstFruits, effective immediately.
Zeutenhorst brings decades of experience in the industry to his new position at FirstFruits. Born and raised on an apple, pear and cherry orchard in the Yakima valley, he always knew he would have a career in the industry that shaped him. Zeutenhorst began his career in produce sales in 1980 at Price Cold Storage. He began working with Broetje Orchards and FirstFruits in 2001 where he continues to admire the company’s uncompromising dedication to helping the underserved here in the United States and throughout the world.
“I’m proud to be a part of a company constantly striving for the best in quality while remaining focused on an unwavering commitment to giving back,” said Zeutenhorst.
In his new position at FirstFruits, Zeutenhorst plans to continue focusing on making FirstFruits Marketing the most customer-centric apple company in the industry while promoting what he considers to be the best new apple variety grown in the United States today – the Opal apple.
“The Opal apple has a reputation among consumers of being one of the best they’ve ever tasted,” said Zeutenhorst. “We look forward to larger volumes and strong opportunities to invigorate the category as part of our program for the apple that makes a difference.”
# # #
About FirstFruits Marketing of Washington
FirstFruits Marketing is a collaborative apple marketing company owned by growers. These growers share a commitment to producing high quality fruit while balancing the demands of purpose, people, planet and profit so that a portion of profits can be donated to non-profit missions supporting the underserved. For more Information, visit www.firstfruits.com.
Source: FirstFruits Marketing of Washington
