Figuring Out What Produce Consumers Will Buy Can Be A No-Brainer
October 22, 2015 | 1 min to read
COLLEGE STATION — A new twist in economic studies could help growers be more brainy in bringing their products to market, according to a Texas A&M AgriLife Extension Service economist.
“This new area may help us to use the knowledge we gain so that people can make better decisions and choices to impact the way they eat, play, interact with the landscape and learn,” said Dr. Marco Palma, AgriLife Extension economist in College Station.
Palma was Distinguished Lecturer for the fall series of the Ellison Chair in International Floriculture at Texas A&M University with his address, “The Brain Doesn’t Lie: Using Neuromarketing Tools for Consumer Research.”
To read the rest of the story, please go to: Texas A&M AgriLife Today