FFVA Honors The Kroger Co. As Merchandiser Of The Year

MAITLAND, Fla. – The Florida Fruit & Vegetable Association presented its Merchandiser of the Year Award to The Kroger Co., a valued partner that has worked with producers to promote Florida products.

The annual award recognizes the important role that retail merchandising plays in the promotion and sale of fresh Florida produce.

“During the spring alone, Kroger moves more than 1 million crates of Florida sweet corn,” said Mike Aerts, FFVA’s director of production and supply chain management. “The retailer’s strong promotion of the crop includes circular ads and store promotions for shoppers. In addition to sweet corn, Kroger also promotes Florida beans, cabbage, radishes, celery and leaf items. It’s that kind of commitment that helps keep our industry strong.”

The award, announced at FFVA’s 72nd Annual Convention in Palm Beach, was accepted by Cheryl Williams, lead produce commodity buyer.

The Florida Fruit & Vegetable Association is a full-service organization serving Florida’s grower-shipper community for more than 70 years. FFVA represents a broad range of crops: vegetables, citrus, tropical fruit, berries, sod, sugar cane, tree crops and more. Its mission is to enhance the business and competitive environment for producing and marketing fruits, vegetables and other crops. You can follow FFVA on Facebook and Twitter.

Source: Florida Fruit & Vegetable Association