ENVY Apples Gear Up for Launch of New 2024 Season Harvest Time is Here
November 5, 2024 | 2 min to read
Excitement is building as ENVY™ apples transition to fresh, domestic production, following last year’s successful sellout in Washington. With soaring demand, new trees promise further growth for this premium brand, which includes an expanded organic offering. Shoppers of ENVY™ organic rank high in spending metrics, indicating a preference for quality. As the holiday season approaches, ENVY™ collaborates with Hallmark to enhance in-store experiences. Supported by retail partners, ENVY™ apples are set for another remarkable season.
(Wenatchee, WA) Excitement is building as ENVY™ apples supply transitions from imports to fresh, domestic production. Last year’s Washington supply sold out early, with continued double-digit sales growth over prior year and this season promises even more with new trees coming into production to meet the soaring demand. As one of the top-performing premium apple brands in the U.S., ENVY™ is set to drive further category growth, with its exceptional quality, fantastic appearance, and delightful flavor.
In addition to our conventional ENVY™ apples, which are available in retailers nationwide, we are also expanding our ENVY™ apples organic product offering this season. This exciting development reflects our commitment to meeting the growing demand for organic produce by providing a wider variety of high-quality, premium organic options.
ENVY™ organic shoppers rank high in metrics, #2 and 3 respectively for buy rate, spend per trip and average basket spend, according to a recent Numerator report*. They often purchase a wider variety of items, indicating a preference for health-conscious options and a willingness to invest in quality. By attracting more ENVY™ organic shoppers, retailers can enhance overall store traffic and ultimately drive a higher velocity for their produce category.
As the holiday season approaches, we are thrilled to launch our annual collaboration with Hallmark, featuring seasonal in-store POS, social media posts, digital banners, in-store sampling opportunities and festive recipes designed to inspire any holiday gathering. Find recipes and more seasonal tips at HolidayswithEnvy.com.
With the support of our retail partners and the ever-growing community of ENVY™ apple fans, we are looking forward to another remarkable season, delivering top-tier quality and flavor.
ENVY™ apples are grown in North America and marketed and distributed by CMI Orchards, Oppy and Rainier Fruit Company.