LOS ANGELES – With the holiday season nearing, Envy™ Apples once again expects to be the “The Ultimate Holiday Apple.” This comes thanks to an extensive marketing campaign with Hallmark Channel, and also with the strength of a strong crop delivering exceptional quality and color.
“From bloom-time onwards, weather throughout the apple growing regions in Washington has been excellent for conventional and organic Envy Apples,” said Chris Willet, vice president of growing and sales operations, North America at T&G Global Ltd., which owns Envy ™. “Just in time for the holiday season, we are very pleased with the Envy™ Apple pick so far, and we expect to produce a wide range of sizes to support our holiday retail programs.”
For the 4th year, Envy™ Apple has renewed its high-impact promotions with Hallmark Channel. The brand is engaging consumers in a nationwide omnichannel holiday campaign that recognizes this favorite premium apple variety as “The Ultimate Holiday Apple” with Hallmark Channel star Andrew Walker. As part of the collaboration:
- Physical components will include in-store bags, bins and header cards at retailers as well as a billboard in Edison, New Jersey, this December.
- A bowl of Envy™ Apples will be featured prominently in a scene from Andrew Walker’s 2022 film Three Wisemen and a Baby, the #1 most-watched cable movie in 2022, averaging 3.6 million total viewers. The film will air twice this holiday season on Hallmark Channel and will be available for streaming on SVOD service Hallmark Movies Now.
- Hallmark’s Movie Checklist App helps fans keep tabs on what they’ve watched and sets reminders for premieres. Envy™ Apples will be featured in the app with a custom storyteller that features their virtual product placement scene, alongside fun recipe tips/shoppable recipes.
- The Hallmark Channel website is a resource for fans to gain holiday recipe inspiration through their annual Envy™ Apples Recipe Listicle. Each year, they teach users how to turn the delicious apples into a festive dessert or savory recipe that will be sure to impress their loved ones all season long.
- Envy™ Apples will be included in one of Hallmark’s e-newsletters to their members highlighting Envy’s role in the 2023 Countdown to Christmas program, as well as including a coupon code to encourage trial.
- Hallmark Channel will post on their social media platforms to drum up excitement for their robust fanbase encouraging millions of fans to tune in.
Last year’s collaboration with Hallmark reached consumers more than 25 million times and helped drive Envy™ Apple to a double-digit year-over-year sales increase. T&G Global notes it expects a similar reach for this year’s partnership.
For more information regarding our campaign, recipes and inspiration, visit envyapple.com and follow Envy™ on Facebook, Instagram and Pinterest.
Envy™ is marketed and distributed by Rainier Fruit, Oppy and CMI Orchards.
Contact for promotion opportunities:
Cecilia Flores Paez
Head of Marketing T&G North America
Cecilia.florespaez@tandg.global
ABOUT T&G GLOBAL
T&G Global’s story began 125 years ago as Turners and Growers, and today the business helps grow healthier futures for people around the world. As a part of the BayWa Global Produce family, T&G is located in 13 countries and its team of 1,600 people both grow and partner with over 1,200 growers to market, sell and distribute nutritious fresh produce to customers and consumers in over 60 countries. It does this guided by kaitiakitanga, treating the land, people, produce, resources and community with the greatest of respect and care, as guardians of their future. tandg.global
ABOUT ENVY™
Envy™ is a registered trademark owned by the T&G group of companies. It was developed in Aotearoa, New Zealand, and patented in 2009. Envy™ is grown under license by T&G in selected prime apple growing regions across the globe, including Aotearoa, New Zealand, North America, South Africa, Australia and Europe. Envy™ Apples have become an international success story with global demand, sold and distributed in over 60 countries. envyapple.com
