The Envy™ apple has achieved a level of celebrity status, reaching millions with a simple swipe or click.
Kourtney Kardashian’s modern lifestyle guide – POOSH – recently highlighted Envy™ as “my favorite apple of all time – so crispy and sweet,” when listing summertime grocery favorites. Now, there’s even more to Envy™ on POOSH, which focuses on wellness in all aspects of life and engages with a wide audience: three million Instagram, 369,000 Twitter and 28,000 Facebook followers.
T&G Global, owner of the Envy™ brand, and POOSH further collaborated to convey the POOSH team’s Envy™ interest to its followers, now that fall – “apple season” – is underway and with the holidays ahead.
POOSH touts Envy™ – whose flesh naturally stays white longer – as key in enjoyment and entertaining, including:
- Slicing to optimize the flavor experience – tasting Envy’s™ sweet flesh first, vs. the skin (indeed, Envy™ ranked No. 1 for flavor, texture, aroma and appearance, independently tested against category stalwarts like Honeycrisp, Fuji and Gala; and, newcomers, like Cosmic Crisp)
- Incorporating Envy™ within cheese platters and as the lead ingredient in a deconstructed Waldorf salad
- Substituting chips with Envy™ – snack throughout the day, just as they are, or with favorite dips
“With its sweetness – delicately balanced with a zesty hint – and refreshingly crisp and juicy flesh, we believe Envy™ is the modern every day apple for shoppers; it makes you feel good, anytime, anywhere,” said Cecilia Flores Paez, T&G’s global brand strategy manager. “We’re thrilled POOSH, a brand also dedicated to healthy and happy living today, is a fan of Envy™ and focused on a similar cause.”
Reach out to North American sales agents – Oppy, CMI Orchards and Rainier Fruit Co. – for customized, sales-driving Envy™ holiday promotions.
Read the complete POOSH blog posts here and here.
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About T&G Global: New Zealand-based T&G Global works with passionate growers around the world to produce, sell and deliver the highest-quality fruit. We love our food, so we’re constantly exploring ways to make it more sustainable, fresh and delicious, to help people lead healthier lifestyles. T&G is a leader in the premium apple segment with its Envy™ and Jazz™ branded varieties.
About Envy™: Envy™ is a trademarked brand that refers to the Scilate apple variety. It was developed in New Zealand by Plant and Food Research and was patented in 2009 – the same year T&G, which owns the Envy™ trademark, began distributing in the U.S. via its marketing partner Oppy. Envy™ is now grown under license by T&G in New Zealand, the U.S., Chile, Asia, the UK, France and Australia. Envy™ is marketed in the U.S. by Oppy, CMI Orchards and Rainier Fruit Company.
