Eat Smart's New Asian Sesame Vegetable Salad Kit Delivers Six Superfoods & Superior Taste

GUADALUPE, CA — March is National Nutrition Month®, and Apio, Inc. is celebrating by introducing a nutritious and delicious superfood salad designed to feed consumers’ passion for the flavors of Asian cuisine. “Sales of Asian salad kits are growing 52% faster than the total salad kit category1, so the new Eat Smart® Asian Sesame Vegetable Salad Kit promises to be a popular retail item,” said Anne Byerly, Apio’s Vice President of Marketing and Innovation. “Hearty and packed with superfoods, it’s a perfect way for busy consumers to ‘savor the flavor of eating right’ – this year’s National Nutrition Month theme.”

Consumer product taste tests show that the Eat Smart’s Asian Sesame Salad Kit is preferred over the leading retail Asian salad kit on taste, flavor, and ingredients2. Featuring fresh ingredients, the all-in-one kit is a tasty blend of six superfoods. The perfect combination of savoy cabbage, red cabbage, green cabbage, carrots, kale, and crunchy cashews – a good source of essential minerals and Omega-6 fatty acids –is enhanced by crunchy sesame sticks and a sweet sesame dressing.

The salad joins Apio’s line of chef-inspired vegetable salad kits — elegantly easy salads recognized for their appealing blends of superfoods and distinctive flavors. This popular line also includes, among others, the #1 selling Sweet Kale salad kit, a gluten-free Wild Greens and Quinoa salad, a unique Beets and Greens kit, and a Southwest vegetable salad with tortilla chips and a chipotle ranch dressing.

“Our gourmet vegetable salads provide consumers with delicious, nutritious, restaurant-caliber salads that they may not have time to create from scratch,” said Byerly. “As the innovation leader in fresh-cut produce, we want to put a smile on our customers’ faces with easy and appetizing ways to eat healthy. This new Eat Smart salad gives them a refreshing option for spring and summer dining, and a good reason to visit the packaged salad aisle at their local grocery.”

The Asian Sesame Vegetable Salad Kit comes in 12-ounce bags available nationwide.

About Apio, Inc.

Apio, founded in 1979 in Guadalupe, California and acquired by Landec Corporation in 1999, is the innovation leader in fresh-cut specialty packaged vegetables sold in North America. For more information about Apio and our products, please visit EatSmart.net. For more information about our parent, Landec, please visit the Landec website at Landec.com.

References

1. Source: Nielsen Perishables Group FreshFacts, 52 weeks ending 12/26/15
2. Central Location Test consumer study, Sept. 2015

Source: Apio, Inc.