SAN JUAN BAUTISTA, Calif. – Earthbound Farm, a leading organic food company and the nation’s leading grower of organic produce, is launching a new line of organic chopped salad kits – ready-to-serve blends of crunchy organic cabbage and romaine, chopped vegetables, toppings and flavorful dressings.
Shipping in late September, these new additions reflects Earthbound Farm’s commitment to delivering on-trend organic offerings to discerning consumers. “Consumers are enjoying the bold flavors and textures of chopped salads at restaurants, and they want to get that same experience at home,” said Steve Silva, Vice President of Marketing, Earthbound Farm. “Earthbound Farm’s Chopped Kits give consumers bold, restaurant-quality flavors and ingredients, from the organic salad company that consumers trust. Retailers will benefit from this merger of two of the packaged greens category’s strongest growth sectors: chopped kits and organic greens.” The emerging segment is seeing strong growth within the salad category, while the growth of organic continues its steady uptick.
With three products in the line at launch – BBQ Ranch Kit, Asian Kit and Southwest Kit – Earthbound Farm is anchoring its offering with flavors that have proven consumer appeal. “We worked with our Executive Chef Sarah LaCasse and took popular salad flavor profiles and gave them each a little twist. The BBQ Ranch Kit, for example, features sweet potato crackers, while the Asian Kit has a zesty Tahini dressing,” added Silva. “We’ve had great customer feedback on the quality of the products. For consumers who want a little something different that still tastes deliciously familiar, these salads strike the perfect balance.”
- BBQ Ranch includes: Chopped cabbage, romaine lettuce, carrots, sweet potato crackers, dried cranberries and BBQ ranch dressing.
- Asian includes: Chopped cabbage, romaine lettuce, kale, carrots, cilantro, wonton strips, tamari sunflower seeds and tahini dressing.
- Southwest includes: Chopped cabbage, romaine lettuce, carrots, cilantro, spicy nachito strips, sunflower seeds and tomatillo dressing.
The Chopped Kits launch is supported with eye-catching point-of-sale material and an upcoming marketing campaign in Earthbound Farm’s digital/social channels. Earthbound Farm’s Organic Chopped Salad Kits (11oz bags) are available for order with a suggested retail price (SRP) of $4.99.
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About Earthbound Farm
Earthbound Farm, based in Broomfield, Colo. and San Juan Bautista, Calif., is a leading organic food company bringing the benefits of fresh, flavorful and healthy organic foods to as many people as possible. From its signature Spring Mix to its fresh and frozen fruit and vegetables, Earthbound offers an array of tasty and nutritious food with the goal of making a healthy difference in the way America eats. Whether fresh, frozen, dried or packaged, for over 30 years Earthbound (part of WhiteWave Foods since 2014) has been dedicated to producing food organically.
Source: Earthbound Farm
