Earl's Organic Produce, Connects Farmers & Eaters Organically, Summer Mango Mania Inevitably Ensues

Mango Mania is poised to take Northern California by storm, leaving behind unsuspecting fruit lovers with a curious appetite for organic mangoes. The regional distribution partnership between Crespo Organic Mangoes and Earl’s Organic Produce will bring sweet summer promotions on #MuchosMangoes. The two-month summer campaign will engulf the bay with a wave of mango-centric events for mango lovers, curious foodies and farm-to-table fans.

Summer Mango Mania promotes organic mangoes, aiming to increase the allure and consumption of this luscious fruit. This campaign, hosted by Crespo Organic, is timed at peak production of the two largest Mexican mango-producing regions, Nayarit & Sinaloa. Crespo Organic is part of El Grupo Crespo, a Mexican family mango business in Rosario, Sinaloa, Mexico. Crespo grows, packs, ships and markets directly to key distributors and retailers throughout the USA/Canada, keeping the direct-trade route from orchard to table short and transparent. The Earl’s/Crespo partnership has given Northern California a direct trade route to one of the most popular fruits of the world. Earl’s Organic Produce, founded almost 30 years ago by Earl Herrick, with an authentic passion for organic, is the leading certified organic distributor in the region, closely supporting over 100 organic growers, delivering diversity,f lavor and superior quality into the marketplace. By cultivating direct grower relationships, Earl’s does more than fill the region with healthy and flavorful organic produce. They support the organic communities in which the fruit is grown, building soil health, protecting biodiversity, and contributing to safer environments for workers and communities. Summer Mango Mania shares one of Earl’s many important grower relationships with Bay Area communities, while educating, exciting and enticing mango lovers.

Mangoes continue to gain momentum nationally, catching up with the rest of the world as the most consumed fruit. The Bay Area continues to experience rapid growth. “The food culture in the Bay Area is sophisticated and multilayered. Consumers are well traveled, diverse and curious. Exposure to different foods eliminates the mystery. Mangos are juicy, incredibly flavorful and sweet, yet still unusual in parts of the country. Shoppers should allow themselves the huge payoff of a truly outstanding piece of fruit,” advises Earl Herrick, founder of Earl’s Organic Produce.

Between June 15th and August 15th, the Crespo & Earl’s partnership will besiege the Bay Area’s favorite grocery stores with hard-to-resist prices, coupled with a barrage of interactive experiences, including: Mango Demos & Tastings, Crespo Organic Kitchen Tips & Tricks, Mango Recipes, Hands-on Cooking Classes, and #KidsCutMangoes & #ChooseYourCut demos. 7 different varietals to be celebrated throughout Mango Mania and as Rodrigo Velásquez, fruit buyer for Earl’s says, “be open to them all! He used to avoid eating the Tommy Atkins varietal, but CrespoTommy’s changed him. “The great flavor I experience, arrival after arrival, made them my new favorite.”

The campaign includes a robust digital component from Earl’s, Crespo and many of northern California’s most popular grocery destinations. Social Media education and contests will be strewn throughout the two month extravaganza, offering digital supporters a chance to win an array of prizes! Earl’s will host their annual Summer Mango Mania Display Contest, for most crowd-pleasing, innovative display. The grand prize? Dinner with Earl! Mango lovers will be celebrated and created! Shoppers will come for groceries and leave with mangoes and mango expertise, supportingorganic farmers where it matters most!

Check out the full list of Northern California Summer Mango Mania events here.

Source: Crespo Organic Mangoes/Earl’s Organic Produce