OVIEDO, FL – Duda Farm Fresh Foods, the world’s largest celery grower and a leading grower/shipper of premium fresh fruits and vegetables, has been named as a finalist in the Produce Marketing Association (PMA) Impact Awards for packaging excellence. An annual award now in its seventh year, the Impact Award recognizes fresh ideas and innovation in produce and floral packaging. In total, 67 companies submitted entries for the 2013 PMA Impact Awards.
Inspired by Sony Pictures Animation’s Cloudy with a Chance of Meatballs 2, the #1 movie in America, now in theaters everywhere, Duda’s line of promotional packaging gives fresh produce a makeover with the movie’s cast of colorful and creative fresh produce characters. The promotion, which has been in stores since July, is also dedicated to building awareness for the fight against hunger in America. Duda collaborated with Feeding America – the nation’s leading domestic hunger-relief organization – for the campaign, which aligned with Hunger Action Month, with support also going to local food banks and associations. Hunger Action Month is a month-long effort to raise awareness of the 49 million people who struggle with hunger in the US.
“We saw an opportunity to give back to a cause we all believe in,” said Nichole Towell, Director of Marketing for Duda Farm Fresh Foods. “In addition to building awareness for Feeding America and giving fresh produce a new dimension, we’ve also donated thousands of pounds of produce to local food banks across America.”
“The family of “foodimals” introduced in Cloudy with a Chance of Meatballs 2 is delivering a lot of fun and doing a lot of good,” said George Leon, Executive Vice President of Consumer Marketing at Sony Pictures Entertainment. “We’re very grateful to Duda Farm Fresh Foods and our other produce promotional partners for believing in our cause and helping us realize our potential to influence consumers and their healthy eating choices.”
Stop by the main lobby of the New Orleans Convention Center to view the 24 Impact Award finalist submissions. Award winners will be announced at PMA’s Fresh Summit conference during the brunch general session on Friday, October 18th. Duda Farm Fresh Foods will exhibit at booth #1219 during the PMA Fresh Summit conference being held on October 18-20 in New Orleans, Louisiana.
Cloudy with a Chance of Meatballs 2 picks up where Sony Pictures Animation’s mouth-watering comedy left off. Inventor Flint Lockwood thought he saved the world when he destroyed his most infamous invention — a machine that turned water into food causing cheeseburger rain and spaghetti tornadoes. But Flint soon learns that his invention survived and is now creating food-animals – "foodimals!" Flint and his friends embark on a dangerously delicious mission to battle hungry tacodiles, shrimpanzees, hippotatomuses, cheespiders and other foodimals to save the world – again! Directed by Cody Cameron and Kris Pearn. Screenplay by Erica Rivinoja and John Francis Daley & Jonathan Goldstein. Story by Phil Lord & Christopher Miller and Erica Rivinoja. Inspired by the book Cloudy with a Chance of Meatballs written by Judi Barrett and illustrated by Ron Barrett. Produced by Pam Marsden and Kirk Bodyfelt.
About Duda Farm Fresh Foods
Founded in 1926, Duda Farm Fresh Foods is one of the world’s largest celery producers and is a full-service grower, packer, shipper, processor, marketer, importer, and exporter of fresh fruits and vegetables. Duda Farm Fresh Foods is in its fifth generation of family ownership and remains committed to its founding vision of providing fresh, flavorful, quality produce at affordable prices. For more information about Duda Farm Fresh Foods, please visit www.dudafresh.com.
For more information about Cloudy with a Chance of Meatballs 2, visit www.dudafresh.com/cloudy2.
Source: Duda Farm Fresh Foods
