Oviedo, Fla. – Duda Farm Fresh Foods, a leading grower of fresh celery, radish and corn, introduces their new Dandy® Snacking In A Snap! ™ product line with the unveiling of the inaugural product, celery dippers™ at the Global Produce and Floral show to a great response. Celery dippers™ are a petite 2-inch celery stick perfect for bite-size snacking.
As with all Dandy® branded celery products, this new item is grown from Duda Generations’ proprietary celery varieties, ensuring they are naturally sweeter and crispier. It is also processed with water jet cutting technology for a clean cut and shipped within 24 hours to ensure consistent quality and flavor.
“Shoppers will love the versatility of celery dippers for assembling a chic charcuterie board, packing a wholesome bento box, or just adding a big, bold crunch to a favorite snack dip!” said Nichole Towell, senior director of marketing and packaging procurement at Duda Farm Fresh Foods. “And for added convenience, shoppers can choose between 8 ounce and 1.25-pound resealable bag sizes.”
The launch of the Dandy® Snacking In A Snap! ™ product line is in response to consumer snacking trends and informed by ongoing consumer research. Duda Farm Fresh Food’s position as the celery category leader was the deciding factor for celery dippers™ being the first of the new snack items announced. Additional Snacking In A Snap! ™ products are in development and will begin rolling out in 2024.
“We’re excited to be bringing this project to life.” said Mark Bassetti, president at Duda Farm Fresh Foods. “We want to be a go-to resource for retail partners looking for innovative, fresh snacking ideas for their produce departments and celery dippers™ is just the beginning.”
About Dandy®
For nearly 100 years, Duda Farm Fresh Foods has been a leading grower, shipper, processor and marketer of fresh vegetables and citrus. Known for their superior celery, the company has evolved their product assortment over the years to accommodate trends in health and wellness and to provide consumers value-added solutions that meet the needs for fresh and convenient meal and snack solutions. With primary locations in Florida, California, Arizona, Georgia and Michigan, Duda Farm Fresh Foods is committed to innovation and sustainability in every area of their business and remains focused on growing a healthy future for generations to come. The company is a wholly owned subsidiary of DUDA, a family-owned, diversified land company headquartered in Oviedo, Fla. For more information, please visit www.dudafresh.com.
