OVIEDO, FL – Duda Farm Fresh Foods announces today that the company has officially launched a consumer friendly mobile optimized website to increase consumer connection with the company’s products.
Available on various smart phones, the mobile site aims to provide the consumer with an additional Point Of Purchase connection to both the product and Duda Farm Fresh Foods.
“Our new mobile site features our most popular content and serves as a real resource for our consumers,” explains Mark Bassetti, senior vice president of Duda Farm Fresh Foods. “Designing a site specifically for the mobile experience allows us to build a more direct and convenient connection with our consumers.”
Launching a mobile website is just part of Duda Farm Fresh Foods’ strategy for improving communication with consumers. The company also has a dynamic consumer-focused website, ever-evolving packaging and an expanding social media presence. By fostering connections with all of these outlets, consumers have a more engaging experience.
“The mobile website is definitely a step in the right direction in terms of connecting with the consumer on a deeper level,” said Nichole Towell, marketing manager for Duda Farm Fresh Foods. “We have found that consumers are most interested in how to use the products that we grow in a variety of ways and we plan to provide the information to them in an instant.”
The Duda Farm Fresh Foods mobile website, m.dudafresh.com, highlights in-season products, recipes and current promotions. A demonstration of the mobile website will take place April 14 and April 15, 2011 during the CPMA Annual Convention and Trade show at booth #1013 taking place in Montreal, Canada.
Duda Farm Fresh Foods is a major grower, shipper and marketer of fresh citrus and fresh and fresh-cut vegetables with primary locations in Florida, California, Arizona, Texas, Georgia and Michigan. Duda Farm Fresh Foods is a wholly owned subsidiary of DUDA, a family-owned, diversified land company headquartered in Oviedo, Florida. Connect with our online community via our website, mobile site, Facebook, Twitter and YouTube.
Source: Duda Farm Fresh Foods
