DOLE Premium Celery Hearts Offer Mild Flavor, Satisfying Crunch, Fewer Strings
November 18, 2015 | 2 min to read
MONTEREY, Calif.– Dole is making its exclusive, consumer-preferred variety of celery hearts available nationwide to give fresh vegetable fans from coast to coast the opportunity to experience the variety’s milder flavor, snappier crunch and less-stringy texture.
Grown from proprietary seed variety, DOLE Premium Celery Hearts is being launched nationally in November to ensure all retailers have ample product in stock for Thanksgiving, the holidays and other upcoming prime celery recipe occasions.
Shannon Yamada, senior manager of product innovation for Dole Fresh Vegetables, says that Dole’s Premium Celery Hearts was created specifically to deliver the three benefits that research shows are most important to celery consumers: mild flavor, satisfying crunch and a less-stringy texture. According to a July 2015 In-Home Use Consumer Guidance Panel, Dole out-performs the competition on all three of these attributes.
“We know what celery lovers want, and we’re happy to be able to bring our preferred variety to our retail partners nationwide. Whether paired with peanut butter as a healthy kid-friendly snack, chopped in a fresh salad or soup or cooked in a festive holiday stuffing, Dole has every celery use covered.”
DOLE Premium Celery Hearts will be available in early November 2015 in the refrigerated produce section at supermarkets nationwide for the suggested retail price (SRP). It replaces Dole’s existing celery offering and features distinctive new packaging emphasizing the premium nature of the variety.
For more information on Dole’s fresh packaged vegetables, go to www.dole.com, or visit us at www.facebook.com/Dole.
About Dole Food Company, Inc.
Dole Food Company, Inc., is one of the world’s largest producers and marketers of high-quality fresh fruit and fresh vegetables. Dole is an industry leader in many of the products it sells, as well as in nutrition education and research. For more information, visit www.dole.com or follow us on Facebook at www.facebook.com/dole.
Source: Dole Food Company, Inc.