MONTEREY, Calif. – Consumers and retailers aren’t the only ones impressed by DOLE® Salads. The brand’s new organic line of salads has been honored in a prestigious packaging design competition for compelling graphics that “forge an emotional connection with the buyer at the moment of truth.”
The line received a 2014 American Package Design Award, organized by Graphic Design USA to recognize excellence in package design and in-store graphics. The awards cover products, promotions and programs completed between January 2012 and December 2013.
Dole received this award for the design of its new line of organic salads, which was introduced in 2013 and is being rolled-out nationally this year. The clear, resealable clamshell design features bold visuals and essential product information, which allow Dole to easily communicate its promise of product freshness and quality.
“We are excited that Dole’s packaging design has been recognized by the experts,” explained Chris Mayhew, vice president of marketing for Dole Fresh Vegetables. “This award validates our strategy of using innovate packaging technology in combination with a consumer-first mindset to reinvent the prepackaged salad category and create a meaningful one-on-one experience with our customers.”
For more information about DOLE® Salad Kits and Blends, visit the website at www.dolesalads.com or Facebook at www.facebook.com/dolesalads.
About DOLE® Salads
DOLE® Salads is one of the world’s largest lines of packaged salads, with a wide range of unique bagged salad blends and all-natural salad kits. The line is supported by a comprehensive online library of salad and green-based recipes, serving suggestions and entertaining tips, as well as other resources including the Dole Salad Circle, which offers a first look at new recipes and tips. For details, go to www.dolesalads.com or the DOLE® Salads Facebook page at www.facebook.com/dolesalads.
About Dole Food Company, Inc.
Dole Food Company with 2012 revenues of $4.2 billion, is one of the world’s largest producers and marketers of high-quality fresh fruit and fresh vegetables, Dole is an industry leader in many of the products it sells, as well as in nutrition education and research. For more information, please visit www.dole.com or http://investors.dole.com.
Source: Dole Food Company, Inc.
