Coral Gables, FL – Del Monte Fresh Produce N.A., Inc., one of North America’s leading marketers and distributors of high-quality fresh and fresh-cut fruit and vegetables, invites consumers to have a fun-filled Halloween, and look on the lighter side of life this year by embracing the idea that everything is “Better in BananavisionTM”. As part of its annual fall campaign, Del Monte Fresh Produce will be celebrating one of America’s favorite holidays with a creative new theme: Better in BananavisionTM, a positive state of mind where even everyday tasks are fun, highlighting one of the most popular fruits of North American consumers.
Throughout the coming months, banana lovers everywhere will be invited to share Del Monte Fresh Produce’s branded social media content with their friends and “banana bunch” through tagging and submitting their photos and entering for the opportunity to win on Instagram. Consumers who participate in 2019’s Better in BananavisionTM campaign will have the chance to win a variety of exciting prizes, including banana costumes and custom-edited Banana-Vision’d photos, as well as a grand prize of cooking classes from Sur La Table, kitchenware appliances and gadgets.
“Every year, our October banana campaign gives us the opportunity to connect with hundreds of thousands of our consumers,” said Dennis Christou, vice president of marketing, Del Monte Fresh Produce, N.A., Inc. “We love having the opportunity to have fun with our consumer base, and feel that encouraging consumers to look on the lighter side of life is part of inspiring a healthy lifestyle – this is what Better in BananavisionTM is all about. We’re inviting everyone to join the fun, as our bananas will have promotional stickers showing our consumers how they can get involved all October long.”
Del Monte Fresh Produce plans to award consumers with hundreds of banana costumes throughout the campaign in time for Halloween, celebrating its quality Del Monte® banana program, which delivers premium produce that consistently exceeds the highest standards and meets the varied needs of consumers on a year-round basis. Better in BananavisionTM takes place from September 16 – October 31 and is part of Del Monte Fresh Produce’s ongoing goal of promoting healthy lifestyles through wholesome and convenient products. For more details on the Better in BananavisionTM campaign, consumers can follow along on Instagram @delmontefresh.
For more information on Del Monte Fresh Produce N.A., Inc., including background on its healthy products, sustainability efforts and exciting and rapidly expanding global enterprise, please visit www.FreshDelMonte.com, or keep up with the brand on LinkedIn at Del Monte Fresh Produce N.A., Inc.
ABOUT DEL MONTE FRESH PRODUCE N.A., INC.
Del Monte Fresh Produce N.A., Inc. is one of North America’s leading marketers and distributors of high-quality fresh and fresh-cut fruit and vegetables. Del Monte Fresh Produce N.A., Inc. markets its products in North America under the Del Monte® brand (as well as other brands), under license from Del Monte Foods, Inc., a symbol of product innovation, quality, freshness and reliability for over 125 years. Del Monte Fresh N.A., Inc. is not affiliated with certain other Del Monte companies around the world, including Del Monte Foods, Inc., the U.S. subsidiary of Del Monte Pacific Limited, Del Monte Canada, or Del Monte Asia Pte. Ltd.
