Oviedo, Fla. – Duda Farm Fresh Foods, a leading grower of fresh celery, radish and corn, is reaching consumers this fall with its new “Celery-Brate Tradition” sweepstakes. Through this consumer promotion, Duda Farm Fresh Foods aims to drive demand for fresh celery by increasing shoppers’ awareness of celery’s versatility and flavor-enhancing benefits in dishes from breakfast to dinner.
“This fall, we are launching a new promotion designed to entice shoppers to cook with our products even more!” said Nichole Towell, senior director of marketing and packaging procurement at Duda Farm Fresh Foods. “We’ve been driving home our celery snacking messaging throughout most of this year, and we’re looking to change things up a bit with a more traditional cooking emphasis.”
Duda Farm Fresh Foods recognizes the fall and winter seasons are filled with more hosting and celebration events, such as football watch parties and back-to-back holidays. By putting an emphasis on cooking with celery rather than snacking, Duda Farm Fresh Foods hopes to reach even more shoppers who might not be as familiar with the versatility of celery in a variety of dishes and cuisines.
Participants can enter the “Celery-Brate Tradition” sweepstakes for a chance to win a grand prize pack, which includes high-end name brand items such as a porcelain rectangular roaster, food shopper, corn cob holders, a solo stove, and marshmallow roasters. Duda Farm Fresh Foods is also choosing one additional winner every week during the promotion to take home a $100 gift card along with five Dandy coupons.
Dandy® celery is available in whole stalk, one and two count hearts, and a variety of fresh cut options to meet each shopper’s needs. For additional information, please visit www.dudafresh.com or follow Dandy Fresh Produce social media platforms to stay informed on company updates at Facebook, Twitter, and Instagram.
About Dandy®
For nearly 100 years, Duda Farm Fresh Foods has been a leading grower, shipper, processor and marketer of fresh vegetables and citrus. Known for their superior celery, the company has evolved their product assortment over the years to accommodate trends in health and wellness and to provide consumers value-added solutions that meet the needs for fresh and convenient meal and snack solutions. With primary locations in Florida, California, Arizona, Georgia and Michigan, Duda Farm Fresh Foods is committed to innovation and sustainability in every area of their business and remains focused on growing a healthy future for generations to come. The company is a wholly owned subsidiary of DUDA, a family-owned, diversified land company headquartered in Oviedo, Fla. For more information, please visit www.dudafresh.com.
