Crushing the Fear of Soggy Cilantro Veg Fresh Farms’ Pico de Gallo is a Game Changer With a 14-Day Freshness Guarantee
September 17, 2025 | 2 min to read
Veg Fresh Farms, based in Corona, CA, has introduced a groundbreaking PreCut Solutions line featuring a 14-day shelf life for its fresh Pico de Gallo, ensuring vibrant cilantro that remains crisp and flavorful. This innovation results from advanced processing techniques and a partnership with Aptar, achieving 99.9% pathogen reduction. The company's commitment to quality and flexibility allows for custom blends, making it a valuable resource for retail and foodservice partners seeking fresh ingredients without extensive prep.
CORONA, CA – Veg Fresh Farms, a leader in the fresh produce industry, is excited to announce a breakthrough in its PreCut Solutions line, delivering a 14-day shelf life for its fresh Pico de Gallo. This innovation directly addresses the challenge of maintaining fresh, crisp cilantro, ensuring it never becomes soggy. Our process guarantees the cilantro stays vibrant and flavorful, transforming the consumer experience.
This extended freshness is achieved through advanced processing techniques and a partnership with Aptar for a 99.9% pathogen reduction and unparalleled food safety.
“We’ve invested a significant amount in R&D to solve industry challenges head-on. Our fresh Pico de Gallo mix, for example, is a breakthrough because the cilantro stays crisp and fresh,” said Randy Cancellieri, Partner at Veg Fresh Farms. “This is a game-changer for both our retail and foodservice partners. That same commitment to quality extends across our entire line, where we’ve also built in the flexibility to create custom blends, allowing partners to dial in the exact flavor profile they need—a truly unique value in the market.”
Veg Fresh Farms’ PreCut Solutions offers a full line of diced and sliced tomatoes, onions, bell peppers, chilis, zucchinis, as well as shredded ginger, fajita mix, and salsa. Each product is prepared with the same commitment to quality, ensuring that chefs have access to the freshest ingredients without the hassle of extensive preparation.
One of our newest PreCut offerings, whole peeled onions, eliminates a tedious and time-consuming kitchen task. This solution provides consistently sized and peeled onions, reducing labor and waste while providing a uniform, high-quality product that is ready to use the moment it’s delivered.
For a closer look at our state-of-the-art program, watch the PreCut Solutions video on our website. https://www.youtube.com/watch?v=UoethP0uyTE
About Veg Fresh Farms
Veg Fresh Farms is a third-generation, family-run agribusiness, currently providing fresh produce to national food service chains and national retailers under the Veg-Fresh Farms, Crystal Cove Berry Farms, and Good Life Organic™ labels.