Lockport, NY – Crunch Time Apple Growers and its SnapDragon apple brand is partnering with Concord Foods and its Wrapples brand for a joint campaign in anticipation of Halloween. This campaign promotes the family-friendly fun of making caramel apples with SnapDragon apples using super-easy Wrapples.
“With SnapDragon apple season upon us, we were looking for a fun partner to celebrate the annual tradition of making caramel apples,” said Jessica Wells, executive director for Crunch Time Apple Growers. “We identified the Wrapples brand and Concord Foods as an ideal partner, and they have been a great fit for us.”
“The SnapDragon brand has historically been one of the most promotion-friendly apple brands, and we were drawn to them with this perfectly-timed alliance,” said Samantha McCaul, marketing manager at Concord Foods. “Our brands are perfectly aligned for the on-the-go consumer, with our easy-to-use product and the amazing flavors and Monster Crunch of SnapDragon apples.”
For this Fall/pre-Halloween campaign, SnapDragon and Wrapples will deliver joint messages via social media (Facebook, Instagram), influencers representing both brands, and their respective websites. The first messaging will take place the week of October 17, 2022.
About Crunch Time Apple Growers
When you bite into a Crunch Time apple, you’re not just tasting an incredible apple but the incredible love and labor of 152 family farmers across New York State. Every Crunch Time apple is non-GMO – super crunchy, delightfully juicy, beautifully colored and carefully grown. When you purchase a Crunch Time apple, you’re biting into history while also helping to sustain the future of family farming for generations to come. For more information, please visit CrunchTimeAppleGrowers.com, SnapDragonApple.com or RubyFrostApple.com .
About Concord Foods
Concord Foods, LLC is a leading supplier of retail food products and custom ingredients to nationally recognized supermarkets, food service operators and leading food manufacturers. Concord’s retail division offers a wide variety of produce friendly items from Candy Apple Kits to fresh produce seasoning mixes. Consumers count on quality products to glaze pies, create guacamole and batter onion rings. For more information, visit www.concordfoods.com
