CASHMERE, Wash. — Crunch Pak®, the sliced apples specialist, made changes to the way the company staffs its sales team.

As of May 22, four employees, Gene Woodin, Gary Zych, Jennifer Dietrich and Jay Zimmerman, each have the title of senior sales executive.  The four senior sales executives replace regional contract employees and are now direct salespeople for Crunch Pak reporting to Bob Haarhues, director of sales and marketing and working in the Wenatchee, Wash., office. 

“We are excited about the changes happening at Crunch Pak,” Haarhues said. “We have new innovation, new levels of customer service, new opportunities with production; and we have very talented passionate people who take pride in Crunch Pak’s success as well as our customers’ success.” 

In addition, Megan Wade joins the company as media and brand manager.  Wade’s previous experience includes CMI Orchards and Columbia Fruit Packers; she is a recent graduate from Humboldt State University with a degree in business administration and an emphasis in marketing.  

For more information about the company and its products visit www.crunchpak.com

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About Crunch Pak®

Crunch Pak® is the industry leader in fresh sliced apples. Founded in 2000, Crunch Pak® is committed to providing the highest quality organic and conventional sliced apples in the market. Crunch Pak’s family of brands includes Crunch Pak with Disney and Crunch Pak® Organics. The primary distribution is via retail channels; annually Crunch Pak creates more than 1 billion apple slices at plants in Cashmere, Wash., and New Jersey.

Source: Crunch Pak®