Crownless Pineapple: A Simple Idea With Great Benefits

Nature & More is introducing the organic crownless pineapple. A simple idea with massive implications – the crownless pineapple is good for the environment as well as for the supply chain.  This innovation reduces the C02 emissions because it enables the fruit to be packed in most efficient way possible. 

The pineapple crown is removed in Costa Rica and as a consequence more organic pineapples fit in a carton which helps reduce the transport costs and the environmental impact. Why transport something that the consumer throws away anyway?

The crownless pineapple also offers advantages for the consumer, since the shelf-life is longer and the banderol label is easy to read and doesn’t fall off easily. The fact that the organic pineapple is crownless and has an attractive banderol makes the organic fruit easy to distinguish from its conventional counterpart. 

On the banderol label around the pineapple one can also find the Nature & More grower "stamp" of Luis Carlos and Edgar Corrales.  A three digit grower code allows the consumer to “virtually” visit these Costa Rican heroes through the www.natureandmore.com website (code 763 & 761).

Eosta is a Netherlands-based innovative market leader in fresh organic fruits and vegetables, with sourcing in six continents and sales throughout Europe. Eosta won numerous awards for it's "trace & tell" system Nature & More, including the 2012 ECOCARE Award (Germany) and the 2013 Sustainable Entrepreneurship Award (Austria). See also www.eosta.com and www.natureandmore.com.

Source: Eosta