Fairfield, NJ – Kids spend about $30 billion a year. And even if they’re not personally buying your products at this age, they heavily influence how their parents spend another $600 billion a year. This is a powerful demographic, and one that will someday have their own disposable income to spend. Crispy Green has initiated key strategies to target this generation at a time when many brands already occupy mindshare.
In fact, most American children have learned 200 logos by first grade, according to ABC Newsreports. Research also shows they are much more likely to stick with those brands throughout their lifetime. This certainly applies to the healthy snack category. And when you can attract the attention of kids with colorful packaging and merchandising, while at the same time, pointing out the health benefits to Mom and Dad, the more likely those products will make it into the shopping cart!
Crispy Green’s new packaging for its Crispy Fruit freeze dried snacks was designed with that in mind. Bright, eye-popping graphics that clearly communicate the nutritional benefits, clean ingredients and product certifications.
They even included brand mascots, Chris B. Green & Chirp on the back of the packaging to provide a kid-friendly environment, while appealing to millennials, parents, and anyone wanting to purchase a better-for-you snack.
“We’re trying to influence future consumers,” said Cherie Boldt, Marketing Director for Crispy Green. “We want kids to grow up with Crispy Fruit and feel a loyalty to the brand, so when they’re finally making their own food purchases, they’ll want to buy the brand they trust and love most: Crispy Green.”
Crispy Green has taken this a step further by providing fun, educational content to delight and engage across digital platforms. Silicon Valley has already developed under-13 strategies such as “Google for Kids” and “YouTube Kids.” And, to no surprise, Amazon has jumped on the bandwagon, aggressively providing content for this space. The digital ad market for kids is turning into a multi-billion-dollar opportunity, so if you’re NOT paying attention, you’ll have to play catch-up with this generation, which will be difficult once your competitors have already gained mindshare. Consider this, the split between TV and digital advertising investment is approximately 60/40 for most audience markets, in the kids space, it’s 95/5.[1]
Check out these animated videos that explain the freeze-drying process and the history of dried fruits in a fun and creative way.
How to Freeze Dry Fruit the Crispy Green Way
The History of Dried Fruit – Crispy Green
Crispy Green also participates in Kids Food Fest annually, introducing their products to moms and kids. The brand also provides products and sponsorship donations to non-profit organizations that benefit kids. In addition, Chris B. Green and Chirp appear on the consumer lifestyle website, www.smartlifebites.com, providing fun, educational interaction for kids, with the ultimate goal of helping kids make healthier lifestyle choices. The characters have also provided opportunities for sharing this message with strategic partners like Produce for Kids. You’ll find Crispy Green activity pages on the Power Your Lunchbox website and have used the characters on other co-branded initiatives. The characters have been very well-received, and will enhance specific campaigns like “Back to School” and “Healthy Halloween.”
About Crispy Green, Inc.
Founded in 2004 and headquartered in Fairfield, NJ, Crispy Green, Inc. is the number one freeze-dried fruit snack in the U.S., according to the latest Nielsen research, ending 12/31/17. The company’s category-leading Crispy Fruit line of 100% pure, freeze-dried fruit is made from only the finest, non-GMO fruits available with no sugar added (*not a reduced calorie food). Crispy Green’s purpose is to provide the highest quality, natural food products and inspire others to live a healthy and better life.
Crispy Green’s Crispy Fruit can be found in many major grocery retailers nationwide as well as through Amazon. Crispy Green is a delicious, convenient way to add more fruit to your daily diet. For more information, visit www.CrispyGreen.com or our sister lifestyle site,www.SmartLifeBites.com. For news updates and special offers, you can also follow Crispy Green on Facebook, Twitter and Instagram.
[1] https://www.exchangewire.com/blog/2016/04/20/how-kids-digital-media-became-the-hottest-market-in-the-world/
Source: Crispy Green, Inc.
