Crespo Organic Summer Mango Mania Ends On A High Note, Organic Keitts Debut With Vigor

As the Mexican mango season moves into the final phase; the Sinaloa keitt mango season, Crespo’s Summer Mango Mania, officially winds down.

Crespo Organic Summer Mania #MuchosMangoes, is Crespo’s most beloved marketing campaign. It’s the collision between Crespo’s peak mango production in Nayarit & Sinaloa and the height of consumer demand, a.k.a SUMMER TIME! For two months, in the heat of the summer, between mid June and mid August, while orchards are most copious, a Crespo Organic Mango Mania frenzy ensues.

The campaign's success this season has been affirmed through increased sales & escalated consumer excitement for the category, the brand as well as Crespo’s direct trade route, from orchard to table. Sweet price points on over 6 different varietals were coupled with educating, exciting, engaging and enticing marketing, both in store and digitally. There were mango seminars, contests, cooking class-  es, social media rousing, tastings & demos and just plain old BIG, BOLD displays of #MuchosMangoes.

“Product education is vital for consumers to have a good eating and cooking experience. Crespo Organic has one of the finest websites I have ever seen for recipe ideas, video presentations, re- source info and consumer education, in mangoes or any other commodity. When you have a good product, like Crespo Mangoes, offering consistent sizing and quality with an exceptionally nice label/ box/package, at a great price, and one that offers consumer usage information, promote it! Crespo Organic Summer Mango Mania is a fantastic opportunity for retailers, says Brian Dey; Senior Merchandisor and Natural Food Stores Coordinator at Four Seasons Produce in Ephrata, PA.

Crespo will look to expand the successful campaign next season, onboarding more customers, and implementing mango frenzy in more cities, adding even more appealing mango experiences for consumers; including a bevy of kid centric experiences, digitally and in-store, including (#KidsCut-  Mangoes), part of the year round KICK (Kids in the Crespo Kitchen) campaign, aiming to get more kids in the kitchen, learning how to cook and eat healthily.

The Mango Mania momentum continues as Crespo Organic enters into the final varietal of the Sinaloa season, Keitt mangoes! A continued voluminous supply is predicted for the next 2-3 weeks with retail preferred sizing of 8-9-10 and 12cnts before the Crespo brand makes it’s final move into the Los Mochis region where larger organic fruit is predicted to finish off the Mexican season.

Crespo Organic is the largest Mexican -direct-trade- organic mango producer and the only grower, shipper and marketer offering consumer direct, commodity and culinary education for the fresh mango category. RCF Distributors is the US based distribution arm of El Grupo Crespo with warehouses in Nogales, AZ and McAllen, TX.

Source: Crespo Organic