Whitefish Bay, WI – In a social world where online media is no longer considered new media, Copper Penny Marketing has collaborated with Sway Group LLC, a leading online media agency that connects bloggers with brands to create online and offline brand experiences.
“Consumers are the new spokespeople and businesses are eager to have bloggers and their fans not only talk about their products, but purchase and experience them,” remarked Melinda Goodman, President of Copper Penny Marketing. Goodman continued, “The time was right to connect with an organization in-the-know and Sway’s impressive roster of bloggers is substantial. But more importantly, I’m equally impressed by their ability to develop customized programs that truly represent a brand’s culture, goals and budget.”
In fact, that impressive list of bloggers that Sway represents boasts 28 of the Top 100 Mom Bloggers (including five in the top ten) as ranked by Babble.com. And in less than one year, Sway, led by past Edelman executive Danielle Wiley, has grown to represent not only some of the top mom bloggers in the U.S., but also some of the top blog conferences including FitBloggin’, Alt Summit, Camp Mighty and Bloggy Bootcamp.
With a stable of CPG clients and products, both Sway and its bloggers are eager to connect with companies offering healthy choices that include fresh produce. To support those efforts, Sway recently added produce experience with the addition of Erin Petty in the role of Project and Community Manager.
Petty worked in the produce industry for the past three years where she was a Marketing Specialist for Golden Sun Marketing and handled a host of client projects including social media. Petty is a graduate of California Polytechnic State University with a degree in Agribusiness Marketing.
Says Wiley, Sway’s Principal, “I am excited to have Erin on the team and to work with Copper Penny Marketing. Healthy eating starts with fresh produce and our bloggers are eager to try new products and encourage their fans to do the same. They are all thrilled when they can endorse a produce that they can stand behind. I can’t wait to see what unique experiences we can create.”
In closing Goodman remarked, “Bloggers are a great opportunity to have real people advocate for fruits and vegetables and share their authentic experiences with other consumers. I look forward to helping growers and their brands connect.”
For more information or to discuss a customized program for your products call Melinda Goodman at 414-967-5755 or Erin Petty at 952-679-4033
Copper Penny Marketing specializes in marketing and public relations for the food and fresh produce industry. For more information visit www.copperpennymarketing.com
Source: Copper Penny Marketing
