Santiago, Chile — The Produce Marketing Association (PMA), Fedefruta, Chile’s Fruit Growers Federation and Yentzen Group has announced a partnership to bring together the fresh produce supply chain at the inaugural PMA Fruittrade Latin America, an international convention and exposition in Santiago, Chile, November 12-13, 2014.
The first-of-its-kind event for South America will replace both Fedefruta’s and PMA’s long standing individual conventions in the region. Uniting PMA’s community of global buyers with Fedefruta’s depth in the grower and supplier sectors and Yentzen Group’s global outreach will bring unique value to attendees and exhibitors. PMA’s strength in the retail segment is expected to bring a strong supermarket presence to the show, including Costco Wholesale Canada and Tesco Stores, Ltd.
Oleen Smethurst, Costco Wholesale Canada is enthusiastic about the new event. “I expect to make new connections and gain the insight I need on key markets.”
An expected 90+ exhibitors and 2250+ attendees will populate the show floor, accompanied by educational programming focused on PMA’s expertise in global trends and market information combined with Fedefruta’s technical expertise to round out the event.
“This new collaboration is part of PMA’s strategy to help the industry build consumer connections by linking members to the people, markets and insights needed to grow business and increase consumption,” said Nancy Tucker, PMA’s vice president of global business development. “This event is designed to help industry members build connections – to experts, ideas, trends and talent – so produce and floral companies can focus on building consumer demand for the products they grow, ship and sell.”
“Merging the biggest event of the fruit and vegetables industry in Chile, Fruittrade, with the global outreach of PMA will offer even greater opportunities for the whole region,” Fedefruta's chairman Cristián Allendes states. “Fedefruta, together with PMA, Yentzen Group, and support from ProChile -the Export Promotion Bureau from the Ministry of Foreign Affairs of Chile, will turn Fruittrade into the main business meeting point for the produce industry in Latin America”.
Gustavo Yentzen, president and founder of Yentzen Group agreed, saying "This alliance creates a unique opportunity for the Chilean and Latin American industry – the power to bring together the entire marketing chain of fruit and vegetables from Latin America in one place.”
For more information about PMA Fruittrade Latin America, visit www.pmafruittrade.com or contact Nancy Tucker at ntucker@pma.com, Francisco Jerez Bordalí, Fedefruta at fjerez@fedefruta.cl or Gustavo Yentzen, Yentzen Group at gyentzen@yc.cl.
About Produce Marketing Association
Produce Marketing Association is the leading trade association representing companies from every segment of the global produce and floral supply chain. PMA helps members grow by providing connections that expand business opportunities and increase sales and consumption. For more information, visit www.pma.com.
Fedefruta, The Fruit Growers Federation of Chile, was founded in 1985 as a non-profit organization in order to represent the more than 28 thousand fruit growers located in the country, to defend their interests in front of authorities and other sectors from the supply chain, and to improve their business opportunities. Today, Fedefruta enjoys a nationwide prestige that allows it to have an input on policies and discussions that affect the industry. For more info visit www.fedefruta.cl.
At Yentzen Group, we bring together a diverse team of professionals that drive our company as the leading media source in the global horticultural industry. Our teams at Freshfuitportal.com, Portalfruticola.com and Chinafruitportal.com strive to keep our readers informed on the ever-changing world of the fruit export industry, providing news to the top producing and importing nations in Spanish, English and Mandarin. We deliver information daily to the whole supply chain including global retailers, importers, growers and industry suppliers. For more info visit www.yc.cl
Source: Produce Marketing Association
