FORT LAUDERDALE, Fla. — Chiquita Brands International, the world’s leading banana company, announced a new partnership with Snapchat, the global multimedia messaging app, which will allow consumers to have fun with Chiquita in honor of World Banana Day on April 17th. Through the end of May SnapCodes will appear on 200 million Chiquita Blue Stickers, allowing fans of the brand to virtually “peel back” the sticker to tap into three exciting new experiences.
The Snapchat campaign includes: World Lens, Face Lens and a Gamified Lens. The World Lens turns Snapchatters into a dancing Chiquita Bananacharacter. The Face Lens turns their faces into a Chiquita Banana. The Gamified lens invites Snapchatters to catch the falling Chiquita Bananas into a fruit bowl to score points.
“Bananas are among the top sellers across grocery stores, making them present on almost every kitchen counter or table across the country,” said Jamie Postell, Director of Sales North America for Chiquita. “Chiquita will be the first brand to bring Snapchat visual recognition technology in the fresh produce aisle. This provides Chiquita a unique opportunity to leverage its iconic Blue Stickers as a powerful touchpoint with the Millennial and Gen Z consumers to interact with the brand in a fun, and relevant way.”
With support from creative agency Dffrnt Media, this Blue Sticker-Snapchat campaign will launch at the beginning of April in the United States and rolls out worldwide in the following weeks, staying on shelves for a four-week period.
For decades, Chiquita has produced special editions of its iconic Blue Sticker and this latest campaign with Snapchat exemplifies the brand’s ability to connect Chiquita bananas and consumers in a playful and fun way. In addition to fun, Chiquita also reminds its fans that its iconic Blue Sticker stands for high-quality, delicious bananas, and – above all – sustainable bananas. For this reason, the “Behind the Blue Sticker” initiative includes various innovations in farm management and logistics with an impact on waste, emission reduction CO2 and water footprint, and much more.
For more information about this partnership, please visit www.chiquita.com or share on social media using the hashtag #ChiquitaBanana.
About Snapchat
Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world and have fun together.
About Chiquita Brands International
Chiquita is a leading global produce company employing 20,000 people across 25 countries. Serving nearly 70 countries, Chiquita provides consumers and customers with the highest quality of fruit and service, making Chiquita the banana of choice. Chiquita helps create a positive impact by implementing the principles of sustainability in all its business practices under the “Behind the Blue Sticker” initiative. Starting in the 1990s, Chiquita was the pioneer in promoting good farming practices and continues to help protect the environment and support farming communities by working under better-than-industry standard agricultural work practices. Chiquita bananas are fat-free and cholesterol-free and are a great source of potassium and vitamins.
