Caramel Naturel Dates Spring Date Sales Far Exceed Expectations

Bakersfield, CA – Atlas Produce and Distribution, Inc., a grower and shipper of 100% Natural, California grown dates is excited to announce that their sales during the spring in preparation for Ramadan have far exceeded their expectations. “Our Caramel Naturel dates are available year round but we definitely see a big volume spike during this time, and we anticipate strong volume through the summer as well” said Robert Dobrzanski, President of Atlas Produce. “The fact that our Medjool dates have been grown here in California for many years insures retailers are getting the best quality fruit in the world! Consumers and our retail partners have told us that they prefer California Fresh Dates over dates from other areas.” In 2013, Ramadan is from July 8 to August 7.

Delightful fresh California dates continue to grow in popularity across the United States and the Caramel Naturel brand continues to be the #1 consumer brand of California grown Medjool dates in the US.

About California Grown Dates:

California is the largest producer of fresh dates. Dates grow in clusters below the fronds of a date palm tree. The fruit is 1 to 3 inches long, thinly skinned, with plump sweet flesh and a small pit in the center. Caramel Naturel dates and date products are all natural and nutrient rich. They are an excellent source of fiber, natural sugar, potassium and antioxidants and are fat, sodium, and cholesterol free.

About Atlas Produce:

Atlas Produce is a California distributor of fresh produce headquartered in the San Joaquin Valley. They specialize in fresh Medjool dates, Deglet Noor dates, date coconut rolls, and date almond rolls. Atlas is also proud to offer table grapes in the Autumn King and Scarlett Royal varieties as well as jumbo red and golden raisins. They service Retail and foodservice accounts across the United States and overseas.

Source: Atlas Produce