With 1 in 8 women expected to be diagnosed with breast cancer in her lifetime; this fall, Western Canada’s premier produce grower, shipper, packer Thomas Fresh, is highlighting this important cause in the produce section of grocery stores.
Back for its second year and now available in organic, Thomas Fresh Think Pink 3 lb Organic Medium Yellow Onions are available from September to November. Proceeds from each pink packaged onion bag sold will support ground-breaking breast cancer research through the Canadian Cancer Society, the country’s largest national charitable funder of research into the disease.
“We had great success with this program in 2018, so we expect shoppers to anticipate our pink onions on shelves once again this fall. We are honoured to be working alongside the Canadian Cancer Society for a second time to support this noble cause” says Roy Hinchey, CEO of Thomas Fresh.
“As a company who is in the industry of providing fruits and vegetables, we feel it is our duty to give back, and to use our brand as a vessel for important health related causes” Hinchey, continues. With
breast cancer being a cause close to their hearts, Thomas Fresh hopes to give back to Canadians impacted by this life-altering disease.
“Progress is being made against breast cancer. More women are surviving a breast cancer diagnosis than ever before. Because of investments in research, almost 90% of women will survive at least five years or more after a breast cancer diagnosis.” says Jessica Dirom, Regional Director of Philanthropy for the Canadian Cancer Society. “Yet the tremendous impact of breast cancer is undeniable. It is still the most common cancer and the second leading cause of cancer death among women in Canada. It is for these reasons, that we and corporate partners like Thomas Fresh are committed to supporting breast cancer research.”
The Thomas Fresh limited-edition onions are named, ‘Think Pink’ with the aim to inspire Canadians to keep health top of mind, especially during Breast Cancer Awareness Month in October. “The small steps individuals make to eat a greater amount of fruits and vegetables can have long term benefits of well-being” Hinchey shares.
According to the Canadian Cancer Society, about 4 in 10 cancer cases can be prevented through healthy living and policies that protect the health of Canadians. Eating well is an important part of reducing the risk of cancer and begins with consuming a variety of foods each day, including vegetables and fruits to get the nutrients needed for good health.
This year, Thomas Fresh has released a new label with further meaning. “The intricate pink background is inspired by flowered lace often used on women’s brassieres. This delicate appearance displays movement throughout the label to represent healing, strength and perseverance through the course of breast cancer.” explains Andrea Dubak, Marketing Specialist at Thomas Fresh.
Consumers can find ‘Think Pink’ Organic Onions at major retailers in BC, Alberta, Saskatchewan and Manitoba until November 30th, 2019. Keep up to date with Think Pink news on Thomas Fresh social media platforms. To learn more about the limited-edition, Think Pink Organic Onion, visit our website
