Middleton, WI – California Sun Dry Foods, the leading brand of sun-dried tomatoes in the United States, announced today the launch of the company’s first-ever Sun-Dried Tomato Bruschetta. The new appetizer caters directly to consumers’ preferences for all-natural spreads and conveniently-packaged snack foods and is a unique addition to the company’s already extensive portfolio.
“We’re excited to expand our segment in the produce category,” said Charles Olin, vice president of sales and marketing at Saco Foods, LLC. Saco Foods acquired California Sun Dry in January of this year. “We’ve come up with a recipe that meets shoppers’ snacking needs, making it easy to enjoy a fast and healthy bite or serve to a crowd.”
The Sun-Dried Tomato Bruschetta, comprised of fresh tomatoes, diced onion, a zesty herb blend, and the company’s signature sun-dried tomatoes, is the first ready-made appetizer for the company, adding a distinctive item to the brand’s produce set. California Sun Dry’s comprehensive product portfolio includes jarred and bagged sun-dried tomatoes, sauces and spreads.
“We approached the creation of this product by looking at what is trending in consumer purchasing and came up with a solution that meets the growing interest in healthy diets and elevated snack platters. It appeals to ingredient-conscious consumers at a price that is accessible to all,” said Pam Statz, vice president of sales at Saco Foods.
The new bruschetta is adaptable in the kitchen for a wide variety of uses. Suggested retail price for California Sun Dry Sun-Dried Tomato Bruschetta is $4.49 per 9oz jar. It is shipped in a six-count case, available from the company today.
For more information about all California Sun Dry products, please visit http://calsundry.com
About California Sun Dry Foods
Founded in 1991, California Sun Dry (www.calsundry.com) is the leading supplier of superior quality, shelf-stable sun-dried tomato products sold through supermarkets, mass retailers and club stores in the U.S. and Canada. The company has a comprehensive product portfolio of both jarred and bagged sun-dried tomato products and enjoys the number one market share position in the growing sun-dried tomato category. Its products are known for their premium taste innovative flavors.
About Saco Foods
Saco (www.sacofoods.com) is a leading distributor of specialty consumer packaged goods selling primarily to supermarkets and mass retailers in the U.S. Founded in 1973, Saco’s primary products include Dolci Frutta, a chocolate hard-shell dessert dip for fruit, nuts, and other snacks, as well as powdered instant milk, powdered dry buttermilk, and baking cocoa sold under the Saco Pantry family of brands. Saco is recognized for its commitment to quality and unique, innovative products, which has helped the company establish and maintain long-term relationships with its top customers.
If you would like more information, please contact Charles Olins at (617) 980-1511 or email colins@sacofoods.com.
